--- title: "Alpha-H vs Naked Sundays: Which is searched more in Australia?" description: "Is Alpha-H or Naked Sundays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/alpha-h-vs-naked-sundays" publisher: "Brandwave" --- # Alpha-H vs Naked Sundays: Which is searched more in Australia? Is Alpha-H or Naked Sundays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpha-H and Naked Sundays - **Competitive set**: Skincare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Alpha-H Share of Search**: 2.3% - **Naked Sundays Share of Search**: 4.2% ## Is Alpha-H or Naked Sundays more popular in search? - In September 2026, Naked Sundays had more branded searches than Alpha-H among skincare brands in Australia. Naked Sundays had about 6,600 branded searches, while Alpha-H had 3,600. Naked Sundays made up 4.2% of all skincare brand searches we track, and Alpha-H accounted for 2.3%. - Naked Sundays was ahead of Alpha-H in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alpha-H’s share of searches among skincare brands in Australia moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, Naked Sundays’ share of searches among skincare brands in Australia moved from 5.2% to 4.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Alpha-H was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Naked Sundays did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Go-To | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Aesop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Alpha-H | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ultra Violette | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Jurlique | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sukin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frank Body | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which Australian skincare brand should I try?": 1. Ultra Violette, 2. Aesop, 3. QV Skincare, 4. Go-To, 5. Alpha-H - Asked ChatGPT "What are the best Australian skincare brands?": 1. Alpha-H, 2. Ultra Violette, 3. Go-To, 4. Sukin, 5. Aesop, 6. QV Skincare, 7. Jurlique - Asked ChatGPT "What's the best Australian skincare brand for sensitive skin?": 1. QV Skincare - Searched Google, AI Overview "skincare": 1. Go-To, 2. Alpha-H - Searched Google, AI Overview "skincare australia": 1. Aesop, 2. Go-To, 3. Jurlique, 4. Alpha-H Not named in any answer: Bondi Sands, Naked Sundays and Frank Body. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia skincare brands in September 2026? - In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches. - Estimated monthly branded searches for Alpha-H in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Naked Sundays in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Alpha-H estimated searches | Alpha-H Share of Search | Alpha-H rank | Naked Sundays estimated searches | Naked Sundays Share of Search | Naked Sundays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 2.8% | 10 | 9.9K | 5.2% | 6 | | Nov 2025 | 6.6K | 2.2% | 8 | 18.1K | 6% | 5 | | Dec 2025 | 4.4K | 1.8% | 9 | 12.1K | 5% | 5 | | Jan 2026 | 5.4K | 3.6% | 8 | 6.6K | 4.3% | 7 | | Feb 2026 | 3.6K | 2.6% | 9 | 5.4K | 3.9% | 7 | | Mar 2026 | 5.4K | 3.7% | 7 | 5.4K | 3.7% | 8 | | Apr 2026 | 4.4K | 3% | 9 | 5.4K | 3.7% | 7 | | May 2026 | 4.4K | 3.1% | 8 | 4.4K | 3.1% | 9 | | Jun 2026 | 5.4K | 3.5% | 8 | 8.1K | 5.3% | 5 | | Jul 2026 | 3.6K | 2.5% | 9 | 4.4K | 3% | 8 | | Aug 2026 | 4.4K | 2.6% | 9 | 6.6K | 3.9% | 7 | | Sep 2026 | 3.6K | 2.3% | 10 | 6.6K | 4.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Alpha-H’s and Naked Sundays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpha-H**: Measured on the search terms “alpha h” and “alpha-h”, summed into one figure. - **Naked Sundays**: Measured on the search term “naked sundays”. - [Alpha-H profile](/demand/au/brands/alpha-h) - [Naked Sundays profile](/demand/au/brands/naked-sundays) - [All skincare brands in Australia](/demand/au/categories/au-skincare-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alpha-H or Naked Sundays more popular in search? In September 2026, Naked Sundays had more branded searches than Alpha-H among skincare brands in Australia. Naked Sundays had about 6,600 branded searches, while Alpha-H had 3,600. Naked Sundays made up 4.2% of all skincare brand searches we track, and Alpha-H accounted for 2.3%. ## Cite this page Brandwave. "Alpha-H vs Naked Sundays: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/alpha-h-vs-naked-sundays This page is also available as HTML at https://gobrandwave.com/demand/au/compare/alpha-h-vs-naked-sundays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.