--- title: "Allhomes vs Domain: Which is searched more in Australia?" description: "Is Allhomes or Domain more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/allhomes-vs-domain-au" publisher: "Brandwave" --- # Allhomes vs Domain: Which is searched more in Australia? Is Allhomes or Domain more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allhomes and Domain - **Competitive set**: Property portals - **Market**: Australia - **Month measured**: Sep 2026 - **Allhomes Share of Search**: 16.7% - **Domain Share of Search**: 26.4% ## Is Allhomes or Domain more popular in search? - In September 2026, Domain had more branded searches than Allhomes among property portals in Australia. Domain had about 143,000 branded searches, while Allhomes had 90,500. Domain made up 26.4% of all property portal searches we track, and Allhomes accounted for 16.7%. - The lead changed hands once in the 12 months ending September 2026: Domain took it in November 2025. - Across the 12 months ending September 2026, Allhomes’ share of searches among property portals in Australia moved from 18.7% to 16.7%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Domain’s share of searches among property portals in Australia moved from 17.4% to 26.4%, and its estimated monthly branded searches moved from 103K to 143K. ## Top property portals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Domain was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Allhomes was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Domain was listed before Allhomes in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | realestate.com.au | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Domain | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Homely | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | rent.com.au | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Allhomes | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about property portals - Asked ChatGPT "Which website should I use to search for a house in Australia?": 1. realestate.com.au, 2. Domain, 3. Homely - Asked ChatGPT "What are the best property websites in Australia?": 1. realestate.com.au, 2. Domain, 3. Homely, 4. Allhomes, 5. rent.com.au - Asked ChatGPT "What's the best website in Australia to find a rental property?": 1. realestate.com.au, 2. Domain, 3. rent.com.au - Searched Google, AI Overview "houses for sale": 1. realestate.com.au, 2. Domain - Searched Google, AI Overview "real estate": 1. realestate.com.au Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia property portals in September 2026? - In September 2026, Domain gained share of searches among property portals in Australia, from 23.1% to 26.4%. - In September 2026, Allhomes lost share of searches among property portals in Australia, from 17.4% to 16.7%. ## Month by month | Month | Allhomes estimated searches | Allhomes Share of Search | Allhomes rank | Domain estimated searches | Domain Share of Search | Domain rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 18.7% | 2 | 103K | 17.4% | 3 | | Nov 2025 | 90.5K | 15.9% | 3 | 100K | 17.7% | 2 | | Dec 2025 | 74K | 16% | 3 | 82.1K | 17.7% | 2 | | Jan 2026 | 90.5K | 15.4% | 3 | 120K | 20.4% | 2 | | Feb 2026 | 90.5K | 17.4% | 3 | 120K | 23.1% | 2 | | Mar 2026 | 90.5K | 15.4% | 3 | 120K | 20.4% | 2 | | Apr 2026 | 90.5K | 17.4% | 3 | 120K | 23% | 2 | | May 2026 | 90.5K | 15.4% | 3 | 120K | 20.4% | 2 | | Jun 2026 | 90.5K | 18.1% | 3 | 100K | 20.1% | 2 | | Jul 2026 | 90.5K | 18.2% | 3 | 100K | 20.2% | 2 | | Aug 2026 | 90.5K | 17.4% | 3 | 120K | 23.1% | 2 | | Sep 2026 | 90.5K | 16.7% | 3 | 143K | 26.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Allhomes’ and Domain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allhomes**: Measured on the search term “allhomes”. - **Domain**: Measured on the search terms “domain real estate” and “domain.com.au”, summed into one figure. - [Allhomes profile](/demand/au/brands/allhomes) - [Domain profile](/demand/au/brands/domain-au) - [All property portals in Australia](/demand/au/categories/au-property-portals): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allhomes or Domain more popular in search? In September 2026, Domain had more branded searches than Allhomes among property portals in Australia. Domain had about 143,000 branded searches, while Allhomes had 90,500. Domain made up 26.4% of all property portal searches we track, and Allhomes accounted for 16.7%. ## Cite this page Brandwave. "Allhomes vs Domain: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/allhomes-vs-domain-au This page is also available as HTML at https://gobrandwave.com/demand/au/compare/allhomes-vs-domain-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.