--- title: "Allens vs The Natural Confectionery Co.: Which is searched more in Australia?" description: "Is Allens or The Natural Confectionery Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/allens-vs-the-natural-confectionery-co" publisher: "Brandwave" --- # Allens vs The Natural Confectionery Co.: Which is searched more in Australia? Is Allens or The Natural Confectionery Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allens and The Natural Confectionery Co. - **Competitive set**: Lolly brands - **Market**: Australia - **Month measured**: Sep 2026 - **Allens Share of Search**: 14.9% - **The Natural Confectionery Co. Share of Search**: 7.8% ## Is Allens or The Natural Confectionery Co. more popular in search? - In September 2026, Allens had more branded searches than The Natural Confectionery Co. among lolly brands in Australia. Allens had about 9,900 branded searches, while The Natural Confectionery Co. had 5,200. Allens made up 14.9% of all lolly brand searches we track, and The Natural Confectionery Co. accounted for 7.8%. - Allens was ahead of The Natural Confectionery Co. in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia moved from 11.1% to 14.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K. - Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia moved from 6.6% to 7.8%, and its estimated monthly branded searches moved from 3.9K to 5.2K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Natural Confectionery Co. was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Allens did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Skittles | 0 of 3 | 0 of 2 | 0 of 5 | | Darrell Lea | 2 of 3 | 0 of 2 | 2 of 5 | | Allens | 0 of 3 | 0 of 2 | 0 of 5 | | Sour Patch Kids | 1 of 3 | 1 of 2 | 2 of 5 | | Haribo | 0 of 3 | 0 of 2 | 0 of 5 | | Starburst | 0 of 3 | 0 of 2 | 0 of 5 | | The Natural Confectionery Co. | 1 of 3 | 1 of 2 | 2 of 5 | | Nerds | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lollies should I buy in Australia?": 1. Darrell Lea - Asked ChatGPT "What are the best lolly brands in Australia?": 1. The Natural Confectionery Co., 2. Darrell Lea - Asked ChatGPT "What are the best sour lollies?": 1. Sour Patch Kids - Searched Google, AI Overview "lollies": 1. The Natural Confectionery Co. - Searched Google, AI Overview "sour lollies": 1. Sour Patch Kids Not named in any answer: Skittles, Allens, Haribo, Starburst and Nerds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia lolly brands in September 2026? - In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches. - In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches. - In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%. - The Natural Confectionery Co.’s share of searches among lolly brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.8% in September 2026. ## Month by month | Month | Allens estimated searches | Allens Share of Search | Allens rank | The Natural Confectionery Co. estimated searches | The Natural Confectionery Co. Share of Search | The Natural Confectionery Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 11.1% | 5 | 3.9K | 6.6% | 7 | | Nov 2025 | 6.6K | 10.3% | 4 | 3.4K | 5.3% | 7 | | Dec 2025 | 6.6K | 12.3% | 4 | 3.3K | 6.1% | 7 | | Jan 2026 | 6.6K | 15.1% | 3 | 2.6K | 6% | 7 | | Feb 2026 | 6.6K | 14.8% | 3 | 2.6K | 5.9% | 7 | | Mar 2026 | 6.6K | 11.4% | 4 | 3.3K | 5.7% | 7 | | Apr 2026 | 6.6K | 12.2% | 4 | 3.3K | 6.1% | 7 | | May 2026 | 9.9K | 15.7% | 2 | 4.2K | 6.6% | 7 | | Jun 2026 | 9.9K | 17% | 2 | 3.9K | 6.7% | 7 | | Jul 2026 | 9.9K | 17.1% | 2 | 3.9K | 6.7% | 7 | | Aug 2026 | 14.8K | 21% | 1 | 5.2K | 7.4% | 7 | | Sep 2026 | 9.9K | 14.9% | 3 | 5.2K | 7.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Allens’ and The Natural Confectionery Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allens**: Measured on the search term “allens lollies”. - **The Natural Confectionery Co.**: Measured on the search terms “natural confectionery” and “the natural confectionery co”, summed into one figure. - [Allens profile](/demand/au/brands/allens) - [The Natural Confectionery Co. profile](/demand/au/brands/the-natural-confectionery-co) - [All lolly brands in Australia](/demand/au/categories/au-lolly-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allens or The Natural Confectionery Co. more popular in search? In September 2026, Allens had more branded searches than The Natural Confectionery Co. among lolly brands in Australia. Allens had about 9,900 branded searches, while The Natural Confectionery Co. had 5,200. Allens made up 14.9% of all lolly brand searches we track, and The Natural Confectionery Co. accounted for 7.8%. ## Cite this page Brandwave. "Allens vs The Natural Confectionery Co.: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/allens-vs-the-natural-confectionery-co This page is also available as HTML at https://gobrandwave.com/demand/au/compare/allens-vs-the-natural-confectionery-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.