--- title: "Allens vs Skittles: Which is searched more in Australia?" description: "Is Allens or Skittles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/allens-vs-skittles" publisher: "Brandwave" --- # Allens vs Skittles: Which is searched more in Australia? Is Allens or Skittles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allens and Skittles - **Competitive set**: Lolly brands - **Market**: Australia - **Month measured**: Sep 2026 - **Allens Share of Search**: 14.9% - **Skittles Share of Search**: 22.3% ## Is Allens or Skittles more popular in search? - In September 2026, Skittles had more branded searches than Allens among lolly brands in Australia. Skittles had about 14,800 branded searches, while Allens had 9,900. Skittles made up 22.3% of all lolly brand searches we track, and Allens accounted for 14.9%. - Skittles was ahead of Allens in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia moved from 11.1% to 14.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K. - Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands in Australia moved from 25% to 22.3%, and its estimated monthly branded searches held steady at 14.8K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Allens nor Skittles showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Skittles | 0 of 3 | 0 of 2 | 0 of 5 | | Darrell Lea | 2 of 3 | 0 of 2 | 2 of 5 | | Allens | 0 of 3 | 0 of 2 | 0 of 5 | | Sour Patch Kids | 1 of 3 | 1 of 2 | 2 of 5 | | Haribo | 0 of 3 | 0 of 2 | 0 of 5 | | Starburst | 0 of 3 | 0 of 2 | 0 of 5 | | The Natural Confectionery Co. | 1 of 3 | 1 of 2 | 2 of 5 | | Nerds | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lollies should I buy in Australia?": 1. Darrell Lea - Asked ChatGPT "What are the best lolly brands in Australia?": 1. The Natural Confectionery Co., 2. Darrell Lea - Asked ChatGPT "What are the best sour lollies?": 1. Sour Patch Kids - Searched Google, AI Overview "lollies": 1. The Natural Confectionery Co. - Searched Google, AI Overview "sour lollies": 1. Sour Patch Kids Not named in any answer: Skittles, Allens, Haribo, Starburst and Nerds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia lolly brands in September 2026? - In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches. - In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches. - In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%. ## Month by month | Month | Allens estimated searches | Allens Share of Search | Allens rank | Skittles estimated searches | Skittles Share of Search | Skittles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 11.1% | 5 | 14.8K | 25% | 1 | | Nov 2025 | 6.6K | 10.3% | 4 | 14.8K | 23% | 2 | | Dec 2025 | 6.6K | 12.3% | 4 | 9.9K | 18.5% | 2 | | Jan 2026 | 6.6K | 15.1% | 3 | 8.1K | 18.5% | 2 | | Feb 2026 | 6.6K | 14.8% | 3 | 9.9K | 22.2% | 1 | | Mar 2026 | 6.6K | 11.4% | 4 | 12.1K | 20.9% | 2 | | Apr 2026 | 6.6K | 12.2% | 4 | 12.1K | 22.4% | 2 | | May 2026 | 9.9K | 15.7% | 2 | 14.8K | 23.4% | 1 | | Jun 2026 | 9.9K | 17% | 2 | 12.1K | 20.7% | 1 | | Jul 2026 | 9.9K | 17.1% | 2 | 12.1K | 20.9% | 1 | | Aug 2026 | 14.8K | 21% | 1 | 14.8K | 21% | 2 | | Sep 2026 | 9.9K | 14.9% | 3 | 14.8K | 22.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Allens’ and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allens**: Measured on the search term “allens lollies”. - **Skittles**: Measured on the search term “skittles”. - [Allens profile](/demand/au/brands/allens) - [Skittles profile](/demand/au/brands/skittles) - [All lolly brands in Australia](/demand/au/categories/au-lolly-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allens or Skittles more popular in search? In September 2026, Skittles had more branded searches than Allens among lolly brands in Australia. Skittles had about 14,800 branded searches, while Allens had 9,900. Skittles made up 22.3% of all lolly brand searches we track, and Allens accounted for 14.9%. ## Cite this page Brandwave. "Allens vs Skittles: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/allens-vs-skittles This page is also available as HTML at https://gobrandwave.com/demand/au/compare/allens-vs-skittles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.