--- title: "Allens vs Darrell Lea: Which is searched more in Australia?" description: "Is Allens or Darrell Lea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/allens-vs-darrell-lea" publisher: "Brandwave" --- # Allens vs Darrell Lea: Which is searched more in Australia? Is Allens or Darrell Lea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allens and Darrell Lea - **Competitive set**: Lolly brands - **Market**: Australia - **Month measured**: Sep 2026 - **Allens Share of Search**: 14.9% - **Darrell Lea Share of Search**: 18.2% ## Is Allens or Darrell Lea more popular in search? - In September 2026, Darrell Lea had more branded searches than Allens among lolly brands in Australia. Darrell Lea had about 12,100 branded searches, while Allens had 9,900. Darrell Lea made up 18.2% of all lolly brand searches we track, and Allens accounted for 14.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Allens took it in June 2026, Darrell Lea took it in September 2026. - Across the 12 months ending September 2026, Allens’ share of searches among lolly brands in Australia moved from 11.1% to 14.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K. - Across the 12 months ending September 2026, Darrell Lea’s share of searches among lolly brands in Australia moved from 16.7% to 18.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Darrell Lea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Allens did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Skittles | 0 of 3 | 0 of 2 | 0 of 5 | | Darrell Lea | 2 of 3 | 0 of 2 | 2 of 5 | | Allens | 0 of 3 | 0 of 2 | 0 of 5 | | Sour Patch Kids | 1 of 3 | 1 of 2 | 2 of 5 | | Haribo | 0 of 3 | 0 of 2 | 0 of 5 | | Starburst | 0 of 3 | 0 of 2 | 0 of 5 | | The Natural Confectionery Co. | 1 of 3 | 1 of 2 | 2 of 5 | | Nerds | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lollies should I buy in Australia?": 1. Darrell Lea - Asked ChatGPT "What are the best lolly brands in Australia?": 1. The Natural Confectionery Co., 2. Darrell Lea - Asked ChatGPT "What are the best sour lollies?": 1. Sour Patch Kids - Searched Google, AI Overview "lollies": 1. The Natural Confectionery Co. - Searched Google, AI Overview "sour lollies": 1. Sour Patch Kids Not named in any answer: Skittles, Allens, Haribo, Starburst and Nerds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia lolly brands in September 2026? - In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches. - In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches. - In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%. ## Month by month | Month | Allens estimated searches | Allens Share of Search | Allens rank | Darrell Lea estimated searches | Darrell Lea Share of Search | Darrell Lea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 11.1% | 5 | 9.9K | 16.7% | 2 | | Nov 2025 | 6.6K | 10.3% | 4 | 14.8K | 23% | 1 | | Dec 2025 | 6.6K | 12.3% | 4 | 14.8K | 27.7% | 1 | | Jan 2026 | 6.6K | 15.1% | 3 | 8.1K | 18.5% | 1 | | Feb 2026 | 6.6K | 14.8% | 3 | 8.1K | 18.2% | 2 | | Mar 2026 | 6.6K | 11.4% | 4 | 14.8K | 25.6% | 1 | | Apr 2026 | 6.6K | 12.2% | 4 | 12.1K | 22.4% | 1 | | May 2026 | 9.9K | 15.7% | 2 | 9.9K | 15.7% | 3 | | Jun 2026 | 9.9K | 17% | 2 | 8.1K | 13.9% | 4 | | Jul 2026 | 9.9K | 17.1% | 2 | 9.9K | 17.1% | 3 | | Aug 2026 | 14.8K | 21% | 1 | 9.9K | 14% | 3 | | Sep 2026 | 9.9K | 14.9% | 3 | 12.1K | 18.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Allens’ and Darrell Lea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allens**: Measured on the search term “allens lollies”. - **Darrell Lea**: Measured on the search term “darrell lea”. - [Allens profile](/demand/au/brands/allens) - [Darrell Lea profile](/demand/au/brands/darrell-lea) - [All lolly brands in Australia](/demand/au/categories/au-lolly-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allens or Darrell Lea more popular in search? In September 2026, Darrell Lea had more branded searches than Allens among lolly brands in Australia. Darrell Lea had about 12,100 branded searches, while Allens had 9,900. Darrell Lea made up 18.2% of all lolly brand searches we track, and Allens accounted for 14.9%. ## Cite this page Brandwave. "Allens vs Darrell Lea: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/allens-vs-darrell-lea This page is also available as HTML at https://gobrandwave.com/demand/au/compare/allens-vs-darrell-lea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.