--- title: "Allbirds vs Puma: Which is searched more in Australia?" description: "Is Allbirds or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/allbirds-vs-puma" publisher: "Brandwave" --- # Allbirds vs Puma: Which is searched more in Australia? Is Allbirds or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allbirds and Puma - **Competitive set**: Sneaker brands - **Market**: Australia - **Month measured**: Sep 2026 - **Allbirds Share of Search**: 0.93% - **Puma Share of Search**: 3.8% ## Is Allbirds or Puma more popular in search? - In September 2026, Puma had more branded searches than Allbirds among sneaker brands in Australia. Puma had about 14,800 branded searches, while Allbirds had 3,600. Puma made up 3.8% of all sneaker brand searches we track, and Allbirds accounted for 0.93%. - The lead changed hands 2 times in the 12 months ending September 2026: Allbirds took it in April 2026, Puma took it in May 2026. - Across the 12 months ending September 2026, Allbirds’ share of searches among sneaker brands in Australia moved from 1.7% to 0.93%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, Puma’s share of searches among sneaker brands in Australia moved from 4.6% to 3.8%, and its estimated monthly branded searches held steady at 14.8K. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Puma was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Allbirds did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Adidas | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | HOKA | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ASICS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Reebok | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Puma | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skechers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | On | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Nike | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Converse | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VEJA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allbirds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sneaker brands - Asked ChatGPT "What are the best sneaker brands in Australia?": 1. New Balance, 2. ASICS, 3. Nike, 4. Adidas, 5. HOKA, 6. On, 7. Converse, 8. Puma - Asked ChatGPT "Which sneakers are most comfortable for everyday wear?": 1. HOKA, 2. New Balance, 3. ASICS, 4. On, 5. Skechers - Asked ChatGPT "What are the best women's sneakers?": 1. Nike, 2. ASICS - Searched Google, AI Overview "sneakers": 1. Reebok, 2. Adidas, 3. Converse, 4. New Balance - Searched Google, AI Overview "womens sneakers": 1. New Balance, 2. Puma, 3. Skechers, 4. Adidas, 5. Reebok Not named in any answer: Vans, Volley, VEJA and Allbirds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sneaker brands in September 2026? - In September 2026, Converse overtook Puma to rank 8th among sneaker brands in Australia, with 7% of the searches. - In September 2026, Puma lost share of searches among sneaker brands in Australia, from 4.4% to 3.8%. - Allbirds’ share of searches among sneaker brands in Australia has lost ground for 3 months in a row, from 1.7% to 0.93% in September 2026. ## Month by month | Month | Allbirds estimated searches | Allbirds Share of Search | Allbirds rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.7% | 13 | 14.8K | 4.6% | 8 | | Nov 2025 | 8.1K | 1.7% | 12 | 18.1K | 3.9% | 8 | | Dec 2025 | 4.4K | 1% | 14 | 22.2K | 5% | 8 | | Jan 2026 | 4.4K | 1.2% | 13 | 14.8K | 4% | 8 | | Feb 2026 | 4.4K | 1.5% | 13 | 12.1K | 4.1% | 8 | | Mar 2026 | 8.1K | 2.4% | 12 | 14.8K | 4.4% | 8 | | Apr 2026 | 33.1K | 8.8% | 5 | 14.8K | 4% | 9 | | May 2026 | 6.6K | 1.8% | 13 | 14.8K | 4% | 8 | | Jun 2026 | 6.6K | 1.7% | 13 | 14.8K | 3.9% | 8 | | Jul 2026 | 4.4K | 1.1% | 13 | 14.8K | 3.7% | 8 | | Aug 2026 | 4.4K | 1.1% | 13 | 18.1K | 4.4% | 8 | | Sep 2026 | 3.6K | 0.93% | 14 | 14.8K | 3.8% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Allbirds’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allbirds**: Measured on the search term “allbirds”. - **Puma**: Measured on the search term “puma shoes”. - [Allbirds profile](/demand/au/brands/allbirds) - [Puma profile](/demand/au/brands/puma) - [All sneaker brands in Australia](/demand/au/categories/au-sneaker-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allbirds or Puma more popular in search? In September 2026, Puma had more branded searches than Allbirds among sneaker brands in Australia. Puma had about 14,800 branded searches, while Allbirds had 3,600. Puma made up 3.8% of all sneaker brand searches we track, and Allbirds accounted for 0.93%. ## Cite this page Brandwave. "Allbirds vs Puma: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/allbirds-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/au/compare/allbirds-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.