---
title: "Aldi vs Harris Farm Markets: Which is searched more in Australia?"
description: "Is Aldi or Harris Farm Markets more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/aldi-supermarkets-vs-harris-farm"
publisher: "Brandwave"
---

# Aldi vs Harris Farm Markets: Which is searched more in Australia?

Is Aldi or Harris Farm Markets more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aldi and Harris Farm Markets
- **Competitive set**: Supermarkets
- **Market**: Australia
- **Month measured**: Sep 2026
- **Aldi Share of Search**: 27.2%
- **Harris Farm Markets Share of Search**: 1.2%

## Is Aldi or Harris Farm Markets more popular in search?

- In September 2026, Aldi had more branded searches than Harris Farm Markets among supermarkets in Australia. Aldi had about 2.4 million branded searches, while Harris Farm Markets had 109,000. Aldi made up 27.2% of all supermarket searches we track, and Harris Farm Markets accounted for 1.2%.
- Aldi was ahead of Harris Farm Markets in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in Australia moved from 23.5% to 27.2%, and its estimated monthly branded searches held steady at 2.4M.
- Across the 12 months ending September 2026, Harris Farm Markets’ share of searches among supermarkets in Australia held steady at 1.2%, and its estimated monthly branded searches moved from 128K to 109K.

## How did search popularity change for Australia supermarkets in September 2026?

- In September 2026, Aldi gained share of searches among supermarkets in Australia, from 25.4% to 27.2%.
- Estimated monthly branded searches for Harris Farm Markets in Australia fell 15.2% over 12 measured months, from 128K to 109K in September 2026.

## Month by month

| Month | Aldi estimated searches | Aldi Share of Search | Aldi rank | Harris Farm Markets estimated searches | Harris Farm Markets Share of Search | Harris Farm Markets rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4M | 23.5% | 3 | 128K | 1.2% | 5 |
| Nov 2025 | 2.4M | 23.4% | 3 | 132K | 1.3% | 5 |
| Dec 2025 | 2.9M | 23% | 3 | 168K | 1.3% | 5 |
| Jan 2026 | 2.4M | 21.8% | 3 | 132K | 1.2% | 5 |
| Feb 2026 | 2.4M | 23.5% | 3 | 109K | 1.1% | 5 |
| Mar 2026 | 2.4M | 21.9% | 3 | 128K | 1.1% | 5 |
| Apr 2026 | 2.9M | 23.5% | 3 | 183K | 1.5% | 5 |
| May 2026 | 2.4M | 25.3% | 3 | 128K | 1.3% | 5 |
| Jun 2026 | 2.4M | 27.2% | 3 | 109K | 1.2% | 5 |
| Jul 2026 | 2.5M | 27.7% | 3 | 113K | 1.3% | 5 |
| Aug 2026 | 2.4M | 25.4% | 3 | 132K | 1.4% | 5 |
| Sep 2026 | 2.4M | 27.2% | 3 | 109K | 1.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aldi’s and Harris Farm Markets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aldi**: Measured on the search terms “aldi” and “aldi catalogue”, summed into one figure.
- **Harris Farm Markets**: Measured on the search terms “harris farm” and “harris farm markets”, summed into one figure.

- [Aldi profile](/demand/au/brands/aldi-supermarkets)
- [Harris Farm Markets profile](/demand/au/brands/harris-farm)
- [All supermarkets in Australia](/demand/au/categories/au-supermarkets): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Aldi or Harris Farm Markets more popular in search?

In September 2026, Aldi had more branded searches than Harris Farm Markets among supermarkets in Australia. Aldi had about 2.4 million branded searches, while Harris Farm Markets had 109,000. Aldi made up 27.2% of all supermarket searches we track, and Harris Farm Markets accounted for 1.2%.

## Cite this page

Brandwave. "Aldi vs Harris Farm Markets: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aldi-supermarkets-vs-harris-farm

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aldi-supermarkets-vs-harris-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.