--- title: "Aldi vs Coles: Which is searched more in Australia?" description: "Is Aldi or Coles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aldi-supermarkets-vs-coles" publisher: "Brandwave" --- # Aldi vs Coles: Which is searched more in Australia? Is Aldi or Coles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aldi and Coles - **Competitive set**: Supermarkets - **Market**: Australia - **Month measured**: Sep 2026 - **Aldi Share of Search**: 27.2% - **Coles Share of Search**: 33.2% ## Is Aldi or Coles more popular in search? - In September 2026, Coles had more branded searches than Aldi among supermarkets in Australia. Coles had about 3 million branded searches, while Aldi had 2.4 million. Coles made up 33.2% of all supermarket searches we track, and Aldi accounted for 27.2%. - Coles was ahead of Aldi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in Australia moved from 23.5% to 27.2%, and its estimated monthly branded searches held steady at 2.4M. - Across the 12 months ending September 2026, Coles’ share of searches among supermarkets in Australia moved from 35.1% to 33.2%, and its estimated monthly branded searches moved from 3.7M to 3M. ## Top supermarkets in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Coles appeared in all four answers. Aldi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Aldi and Coles were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Woolworths | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Coles | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Aldi | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Harris Farm Markets | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | IGA | 5th | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about supermarkets - Asked ChatGPT "Which supermarket is cheapest in Australia?": 1. Aldi, 2. Woolworths, 3. Coles, 4. IGA - Asked ChatGPT "What are the best supermarkets in Australia?": 1. Aldi, 2. Woolworths, 3. Coles, 4. Harris Farm Markets, 5. IGA - Asked ChatGPT "What's the best supermarket in Australia for online grocery delivery?": 1. Woolworths, 2. Coles, 3. IGA, 4. Harris Farm Markets, 5. Aldi - Searched Google, AI Overview "grocery delivery": 1. Woolworths, 2. Coles, 3. Harris Farm Markets Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia supermarkets in September 2026? - In September 2026, Coles overtook Woolworths to become the leader among supermarkets in Australia, with 33.2% of the searches. - In September 2026, Aldi gained share of searches among supermarkets in Australia, from 25.4% to 27.2%. ## Month by month | Month | Aldi estimated searches | Aldi Share of Search | Aldi rank | Coles estimated searches | Coles Share of Search | Coles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4M | 23.5% | 3 | 3.7M | 35.1% | 1 | | Nov 2025 | 2.4M | 23.4% | 3 | 3.7M | 35.1% | 1 | | Dec 2025 | 2.9M | 23% | 3 | 4.4M | 34.8% | 1 | | Jan 2026 | 2.4M | 21.8% | 3 | 3.7M | 32.6% | 2 | | Feb 2026 | 2.4M | 23.5% | 3 | 3.6M | 35.2% | 1 | | Mar 2026 | 2.4M | 21.9% | 3 | 3.7M | 32.8% | 2 | | Apr 2026 | 2.9M | 23.5% | 3 | 4.3M | 34.6% | 1 | | May 2026 | 2.4M | 25.3% | 3 | 3M | 31% | 2 | | Jun 2026 | 2.4M | 27.2% | 3 | 3M | 33.3% | 1 | | Jul 2026 | 2.5M | 27.7% | 3 | 3M | 33.3% | 1 | | Aug 2026 | 2.4M | 25.4% | 3 | 3M | 31% | 2 | | Sep 2026 | 2.4M | 27.2% | 3 | 3M | 33.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Aldi’s and Coles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aldi**: Measured on the search terms “aldi” and “aldi catalogue”, summed into one figure. - **Coles**: Measured on the search terms “coles” and “coles online”, summed into one figure. - [Aldi profile](/demand/au/brands/aldi-supermarkets) - [Coles profile](/demand/au/brands/coles) - [All supermarkets in Australia](/demand/au/categories/au-supermarkets): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aldi or Coles more popular in search? In September 2026, Coles had more branded searches than Aldi among supermarkets in Australia. Coles had about 3 million branded searches, while Aldi had 2.4 million. Coles made up 33.2% of all supermarket searches we track, and Aldi accounted for 27.2%. ## Cite this page Brandwave. "Aldi vs Coles: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aldi-supermarkets-vs-coles This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aldi-supermarkets-vs-coles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.