--- title: "Aje vs The Iconic: Which is searched more in Australia?" description: "Is Aje or The Iconic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aje-vs-the-iconic" publisher: "Brandwave" --- # Aje vs The Iconic: Which is searched more in Australia? Is Aje or The Iconic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aje and The Iconic - **Competitive set**: Online fashion retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Aje Share of Search**: 3.9% - **The Iconic Share of Search**: 10.7% ## Is Aje or The Iconic more popular in search? - In September 2026, The Iconic had more branded searches than Aje among online fashion retailers in Australia. The Iconic had about 368,000 branded searches, while Aje had 135,000. The Iconic made up 10.7% of all online fashion retailer searches we track, and Aje accounted for 3.9%. - The Iconic was ahead of Aje in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aje’s share of searches among online fashion retailers in Australia moved from 3.6% to 3.9%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, The Iconic’s share of searches among online fashion retailers in Australia moved from 11.9% to 10.7%, and its estimated monthly branded searches moved from 450K to 368K. ## Top online fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Iconic appeared in all four answers. Aje was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Iconic was listed before Aje in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Iconic | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Cotton On | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | ASOS | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Country Road | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Uniqlo | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Dissh | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Aje | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | White Fox Boutique | 8th | 0 of 3 | 1 of 1 | 1 of 4 | | Princess Polly | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Beginning Boutique | 10th | 0 of 3 | 1 of 1 | 1 of 4 | | Showpo | 11th | 2 of 3 | 0 of 1 | 2 of 4 | | Meshki | 12th | 1 of 3 | 0 of 1 | 1 of 4 | | Hello Molly | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about online fashion retailers - Asked ChatGPT "Where should I shop for clothes online in Australia?": 1. The Iconic, 2. Cotton On, 3. Uniqlo, 4. ASOS, 5. Dissh, 6. Aje, 7. Showpo, 8. Country Road - Asked ChatGPT "What are the best online fashion stores in Australia?": 1. The Iconic, 2. Cotton On, 3. Aje, 4. Dissh, 5. Princess Polly, 6. Country Road, 7. ASOS, 8. Uniqlo, 9. Showpo - Asked ChatGPT "What's the best Australian online store for women's dresses?": 1. The Iconic, 2. Country Road, 3. Meshki - Searched Google, AI Overview "online clothing stores": 1. The Iconic, 2. ASOS, 3. White Fox Boutique, 4. Beginning Boutique, 5. Uniqlo Not named in any answer: Hello Molly. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia online fashion retailers in September 2026? - In September 2026, The Iconic gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%. - In September 2026, Aje rose from 8th to 7th among online fashion retailers in Australia. ## Month by month | Month | Aje estimated searches | Aje Share of Search | Aje rank | The Iconic estimated searches | The Iconic Share of Search | The Iconic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 3.6% | 9 | 450K | 11.9% | 4 | | Nov 2025 | 201K | 4.1% | 7 | 673K | 13.8% | 3 | | Dec 2025 | 135K | 3.3% | 7 | 450K | 10.9% | 4 | | Jan 2026 | 110K | 3.5% | 8 | 368K | 11.7% | 4 | | Feb 2026 | 110K | 3.7% | 8 | 301K | 10.2% | 5 | | Mar 2026 | 135K | 3.7% | 7 | 368K | 10.1% | 4 | | Apr 2026 | 135K | 3.8% | 7 | 368K | 10.5% | 4 | | May 2026 | 135K | 3.6% | 7 | 368K | 9.9% | 4 | | Jun 2026 | 135K | 4% | 6 | 368K | 10.8% | 4 | | Jul 2026 | 110K | 3.5% | 8 | 368K | 11.6% | 4 | | Aug 2026 | 135K | 3.7% | 8 | 368K | 10.2% | 5 | | Sep 2026 | 135K | 3.9% | 7 | 368K | 10.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Aje’s and The Iconic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aje**: Measured on the search term “aje”. - **The Iconic**: Measured on the search term “the iconic”. - [Aje profile](/demand/au/brands/aje) - [The Iconic profile](/demand/au/brands/the-iconic) - [All online fashion retailers in Australia](/demand/au/categories/au-online-fashion-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aje or The Iconic more popular in search? In September 2026, The Iconic had more branded searches than Aje among online fashion retailers in Australia. The Iconic had about 368,000 branded searches, while Aje had 135,000. The Iconic made up 10.7% of all online fashion retailer searches we track, and Aje accounted for 3.9%. ## Cite this page Brandwave. "Aje vs The Iconic: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aje-vs-the-iconic This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aje-vs-the-iconic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.