---
title: "Aje vs Beginning Boutique: Which is searched more in Australia?"
description: "Is Aje or Beginning Boutique more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/aje-vs-beginning-boutique"
publisher: "Brandwave"
---

# Aje vs Beginning Boutique: Which is searched more in Australia?

Is Aje or Beginning Boutique more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aje and Beginning Boutique
- **Competitive set**: Online fashion retailers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Aje Share of Search**: 3.9%
- **Beginning Boutique Share of Search**: 2.6%

## Is Aje or Beginning Boutique more popular in search?

- In September 2026, Aje had more branded searches than Beginning Boutique among online fashion retailers in Australia. Aje had about 135,000 branded searches, while Beginning Boutique had 90,500. Aje made up 3.9% of all online fashion retailer searches we track, and Beginning Boutique accounted for 2.6%.
- Aje was ahead of Beginning Boutique in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aje’s share of searches among online fashion retailers in Australia moved from 3.6% to 3.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Beginning Boutique’s share of searches among online fashion retailers in Australia moved from 2.4% to 2.6%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for Australia online fashion retailers in September 2026?

- In September 2026, Aje rose from 8th to 7th among online fashion retailers in Australia.

## Month by month

| Month | Aje estimated searches | Aje Share of Search | Aje rank | Beginning Boutique estimated searches | Beginning Boutique Share of Search | Beginning Boutique rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 3.6% | 9 | 90.5K | 2.4% | 11 |
| Nov 2025 | 201K | 4.1% | 7 | 135K | 2.8% | 11 |
| Dec 2025 | 135K | 3.3% | 7 | 90.5K | 2.2% | 9 |
| Jan 2026 | 110K | 3.5% | 8 | 90.5K | 2.9% | 10 |
| Feb 2026 | 110K | 3.7% | 8 | 74K | 2.5% | 11 |
| Mar 2026 | 135K | 3.7% | 7 | 90.5K | 2.5% | 11 |
| Apr 2026 | 135K | 3.8% | 7 | 60.5K | 1.7% | 11 |
| May 2026 | 135K | 3.6% | 7 | 74K | 2% | 11 |
| Jun 2026 | 135K | 4% | 6 | 74K | 2.2% | 11 |
| Jul 2026 | 110K | 3.5% | 8 | 74K | 2.3% | 11 |
| Aug 2026 | 135K | 3.7% | 8 | 90.5K | 2.5% | 11 |
| Sep 2026 | 135K | 3.9% | 7 | 90.5K | 2.6% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aje’s and Beginning Boutique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aje**: Measured on the search term “aje”.
- **Beginning Boutique**: Measured on the search term “beginning boutique”.

- [Aje profile](/demand/au/brands/aje)
- [Beginning Boutique profile](/demand/au/brands/beginning-boutique)
- [All online fashion retailers in Australia](/demand/au/categories/au-online-fashion-retailers): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Aje or Beginning Boutique more popular in search?

In September 2026, Aje had more branded searches than Beginning Boutique among online fashion retailers in Australia. Aje had about 135,000 branded searches, while Beginning Boutique had 90,500. Aje made up 3.9% of all online fashion retailer searches we track, and Beginning Boutique accounted for 2.6%.

## Cite this page

Brandwave. "Aje vs Beginning Boutique: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aje-vs-beginning-boutique

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aje-vs-beginning-boutique. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.