--- title: "Aje vs ASOS: Which is searched more in Australia?" description: "Is Aje or ASOS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aje-vs-asos" publisher: "Brandwave" --- # Aje vs ASOS: Which is searched more in Australia? Is Aje or ASOS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aje and ASOS - **Competitive set**: Online fashion retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Aje Share of Search**: 3.9% - **ASOS Share of Search**: 3.9% ## Is Aje or ASOS more popular in search? - In September 2026, Aje and ASOS were level in searches among online fashion retailers in Australia, with an estimated 135K branded searches each, at 3.9% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Aje took it in November 2025, ASOS took it in January 2026. - Across the 12 months ending September 2026, Aje’s share of searches among online fashion retailers in Australia moved from 3.6% to 3.9%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, ASOS’s share of searches among online fashion retailers in Australia moved from 4.4% to 3.9%, and its estimated monthly branded searches moved from 165K to 135K. ## Top online fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ASOS was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Aje was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ASOS was listed before Aje in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Iconic | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Cotton On | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | ASOS | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Country Road | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Uniqlo | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Dissh | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Aje | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | White Fox Boutique | 8th | 0 of 3 | 1 of 1 | 1 of 4 | | Princess Polly | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Beginning Boutique | 10th | 0 of 3 | 1 of 1 | 1 of 4 | | Showpo | 11th | 2 of 3 | 0 of 1 | 2 of 4 | | Meshki | 12th | 1 of 3 | 0 of 1 | 1 of 4 | | Hello Molly | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about online fashion retailers - Asked ChatGPT "Where should I shop for clothes online in Australia?": 1. The Iconic, 2. Cotton On, 3. Uniqlo, 4. ASOS, 5. Dissh, 6. Aje, 7. Showpo, 8. Country Road - Asked ChatGPT "What are the best online fashion stores in Australia?": 1. The Iconic, 2. Cotton On, 3. Aje, 4. Dissh, 5. Princess Polly, 6. Country Road, 7. ASOS, 8. Uniqlo, 9. Showpo - Asked ChatGPT "What's the best Australian online store for women's dresses?": 1. The Iconic, 2. Country Road, 3. Meshki - Searched Google, AI Overview "online clothing stores": 1. The Iconic, 2. ASOS, 3. White Fox Boutique, 4. Beginning Boutique, 5. Uniqlo Not named in any answer: Hello Molly. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia online fashion retailers in September 2026? - In September 2026, ASOS lost share of searches among online fashion retailers in Australia, from 4.6% to 3.9%. - In September 2026, Aje rose from 8th to 7th among online fashion retailers in Australia. ## Month by month | Month | Aje estimated searches | Aje Share of Search | Aje rank | ASOS estimated searches | ASOS Share of Search | ASOS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 3.6% | 9 | 165K | 4.4% | 6 | | Nov 2025 | 201K | 4.1% | 7 | 165K | 3.4% | 8 | | Dec 2025 | 135K | 3.3% | 7 | 135K | 3.3% | 8 | | Jan 2026 | 110K | 3.5% | 8 | 135K | 4.3% | 7 | | Feb 2026 | 110K | 3.7% | 8 | 135K | 4.6% | 6 | | Mar 2026 | 135K | 3.7% | 7 | 135K | 3.7% | 8 | | Apr 2026 | 135K | 3.8% | 7 | 135K | 3.8% | 8 | | May 2026 | 135K | 3.6% | 7 | 135K | 3.6% | 8 | | Jun 2026 | 135K | 4% | 6 | 135K | 4% | 7 | | Jul 2026 | 110K | 3.5% | 8 | 165K | 5.2% | 6 | | Aug 2026 | 135K | 3.7% | 8 | 165K | 4.6% | 6 | | Sep 2026 | 135K | 3.9% | 7 | 135K | 3.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Aje’s and ASOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aje**: Measured on the search term “aje”. - **ASOS**: Measured on the search term “asos”. - [Aje profile](/demand/au/brands/aje) - [ASOS profile](/demand/au/brands/asos) - [All online fashion retailers in Australia](/demand/au/categories/au-online-fashion-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aje or ASOS more popular in search? In September 2026, Aje and ASOS were level in searches among online fashion retailers in Australia, with an estimated 135K branded searches each, at 3.9% of the total each. ## Cite this page Brandwave. "Aje vs ASOS: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aje-vs-asos This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aje-vs-asos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.