--- title: "Airwaves vs Juicy Fruit: Which is searched more in Australia?" description: "Is Airwaves or Juicy Fruit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/airwaves-vs-juicy-fruit" publisher: "Brandwave" --- # Airwaves vs Juicy Fruit: Which is searched more in Australia? Is Airwaves or Juicy Fruit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airwaves and Juicy Fruit - **Competitive set**: Chewing gum and mint brands - **Market**: Australia - **Month measured**: Sep 2026 - **Airwaves Share of Search**: 1.3% - **Juicy Fruit Share of Search**: 3.2% ## Is Airwaves or Juicy Fruit more popular in search? - In September 2026, Juicy Fruit had more branded searches than Airwaves among chewing gum and mint brands in Australia. Juicy Fruit had about 1,000 branded searches, while Airwaves had 390. Juicy Fruit made up 3.2% of all chewing gum and mint brand searches we track, and Airwaves accounted for 1.3%. - Juicy Fruit was ahead of Airwaves in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Airwaves’ share of searches among chewing gum and mint brands in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Juicy Fruit’s share of searches among chewing gum and mint brands in Australia moved from 3.7% to 3.2%, and its estimated monthly branded searches held steady at 1K. ## Top chewing gum and mint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Airwaves nor Juicy Fruit showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eclipse | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Extra | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mentos | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Tic Tac | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Trident | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hubba Bubba | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Juicy Fruit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Airwaves | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about chewing gum and mint brands - Asked ChatGPT "Which chewing gum should I buy?": 1. Extra - Asked ChatGPT "What are the best chewing gum brands?": 1. Extra, 2. Trident, 3. Mentos, 4. Hubba Bubba - Asked ChatGPT "What are the best mints for fresh breath?": 1. Eclipse, 2. Tic Tac - Searched Google, AI Overview "mints": 1. Eclipse, 2. Extra, 3. Mentos, 4. Tic Tac Not named in any answer: Juicy Fruit and Airwaves. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia chewing gum and mint brands in September 2026? Neither Airwaves nor Juicy Fruit moved beyond provider rounding among chewing gum and mint brands in Sep 2026. ## Month by month | Month | Airwaves estimated searches | Airwaves Share of Search | Airwaves rank | Juicy Fruit estimated searches | Juicy Fruit Share of Search | Juicy Fruit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 1.5% | 8 | 1K | 3.7% | 6 | | Nov 2025 | 320 | 1.3% | 8 | 1K | 3.9% | 6 | | Dec 2025 | 260 | 1.3% | 8 | 880 | 4.5% | 6 | | Jan 2026 | 320 | 1.5% | 8 | 1K | 4.8% | 6 | | Feb 2026 | 260 | 1.2% | 8 | 1K | 4.5% | 6 | | Mar 2026 | 320 | 1.3% | 8 | 1K | 4.1% | 6 | | Apr 2026 | 320 | 1.4% | 8 | 1K | 4.3% | 6 | | May 2026 | 320 | 1.2% | 8 | 1K | 3.7% | 6 | | Jun 2026 | 390 | 1.6% | 8 | 1K | 4% | 6 | | Jul 2026 | 390 | 1.5% | 8 | 1K | 3.9% | 6 | | Aug 2026 | 390 | 1.2% | 8 | 1K | 3.1% | 6 | | Sep 2026 | 390 | 1.3% | 8 | 1K | 3.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Airwaves’ and Juicy Fruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airwaves**: Measured on the search term “airwaves gum”. - **Juicy Fruit**: Measured on the search term “juicy fruit”. - [Airwaves profile](/demand/au/brands/airwaves) - [Juicy Fruit profile](/demand/au/brands/juicy-fruit) - [All chewing gum and mint brands in Australia](/demand/au/categories/au-chewing-gum-and-mint-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airwaves or Juicy Fruit more popular in search? In September 2026, Juicy Fruit had more branded searches than Airwaves among chewing gum and mint brands in Australia. Juicy Fruit had about 1,000 branded searches, while Airwaves had 390. Juicy Fruit made up 3.2% of all chewing gum and mint brand searches we track, and Airwaves accounted for 1.3%. ## Cite this page Brandwave. "Airwaves vs Juicy Fruit: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/airwaves-vs-juicy-fruit This page is also available as HTML at https://gobrandwave.com/demand/au/compare/airwaves-vs-juicy-fruit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.