--- title: "Airwallex vs NAB: Which is searched more in Australia?" description: "Is Airwallex or NAB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/airwallex-vs-nab-bank" publisher: "Brandwave" --- # Airwallex vs NAB: Which is searched more in Australia? Is Airwallex or NAB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airwallex and NAB - **Competitive set**: Business bank accounts - **Market**: Australia - **Month measured**: Sep 2026 - **Airwallex Share of Search**: 32.1% - **NAB Share of Search**: 5.1% ## Is Airwallex or NAB more popular in search? - In September 2026, Airwallex had more branded searches than NAB among business bank accounts in Australia. Airwallex had about 18,200 branded searches, while NAB had 2,900. Airwallex made up 32.1% of all business bank account searches we track, and NAB accounted for 5.1%. - Airwallex was ahead of NAB in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Airwallex’s share of searches among business bank accounts in Australia moved from 36.3% to 32.1%, and its estimated monthly branded searches held steady at 18.2K. - Across the 12 months ending September 2026, NAB’s share of searches among business bank accounts in Australia moved from 5.8% to 5.1%, and its estimated monthly branded searches held steady at 2.9K. ## Top business bank accounts in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NAB appeared in all five answers. Airwallex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NAB was listed before Airwallex in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NAB | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Westpac | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CommBank | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ANZ | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Airwallex | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Wise | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Judo Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Revolut | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business bank accounts - Asked ChatGPT "What's the best business bank account in Australia?": 1. NAB, 2. CommBank, 3. Westpac, 4. Airwallex - Asked ChatGPT "Which bank should I open a business account with?": 1. NAB, 2. Westpac, 3. CommBank - Asked ChatGPT "Which business account has the lowest fees for a small business?": 1. NAB, 2. Westpac - Searched Google, AI Overview "business bank account": 1. CommBank, 2. NAB, 3. Westpac, 4. ANZ - Searched Google, AI Overview "business account": 1. NAB, 2. ANZ, 3. Westpac, 4. Wise Not named in any answer: Judo Bank and Revolut. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia business bank accounts in September 2026? - In September 2026, NAB gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%. - In September 2026, Airwallex lost share of searches among business bank accounts in Australia, from 34.7% to 32.1%. ## Month by month | Month | Airwallex estimated searches | Airwallex Share of Search | Airwallex rank | NAB estimated searches | NAB Share of Search | NAB rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.2K | 36.3% | 1 | 2.9K | 5.8% | 4 | | Nov 2025 | 18.1K | 37.2% | 1 | 2.4K | 4.9% | 5 | | Dec 2025 | 18.1K | 41.8% | 1 | 1.9K | 4.4% | 5 | | Jan 2026 | 22.3K | 43.6% | 1 | 2.9K | 5.7% | 4 | | Feb 2026 | 18.1K | 30.5% | 2 | 2.9K | 4.9% | 4 | | Mar 2026 | 27.2K | 32.4% | 2 | 3.6K | 4.3% | 4 | | Apr 2026 | 22.3K | 35.9% | 2 | 2.9K | 4.7% | 4 | | May 2026 | 22.3K | 31.8% | 2 | 2.9K | 4.1% | 4 | | Jun 2026 | 22.3K | 28.8% | 2 | 2.9K | 3.7% | 4 | | Jul 2026 | 18.2K | 30.1% | 2 | 2.9K | 4.8% | 4 | | Aug 2026 | 22.3K | 34.7% | 2 | 2.9K | 4.5% | 4 | | Sep 2026 | 18.2K | 32.1% | 2 | 2.9K | 5.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Airwallex’s and NAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airwallex**: Measured on the search terms “airwallex” and “airwallex business account”, summed into one figure. - **NAB**: Measured on the search term “nab business account”. - [Airwallex profile](/demand/au/brands/airwallex) - [NAB profile](/demand/au/brands/nab-bank) - [All business bank accounts in Australia](/demand/au/categories/au-business-bank-accounts): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airwallex or NAB more popular in search? In September 2026, Airwallex had more branded searches than NAB among business bank accounts in Australia. Airwallex had about 18,200 branded searches, while NAB had 2,900. Airwallex made up 32.1% of all business bank account searches we track, and NAB accounted for 5.1%. ## Cite this page Brandwave. "Airwallex vs NAB: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/airwallex-vs-nab-bank This page is also available as HTML at https://gobrandwave.com/demand/au/compare/airwallex-vs-nab-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.