--- title: "Agoda vs Expedia: Which is searched more in Australia?" description: "Is Agoda or Expedia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/agoda-vs-expedia" publisher: "Brandwave" --- # Agoda vs Expedia: Which is searched more in Australia? Is Agoda or Expedia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Agoda and Expedia - **Competitive set**: Online travel agencies - **Market**: Australia - **Month measured**: Sep 2026 - **Agoda Share of Search**: 4.2% - **Expedia Share of Search**: 4.2% ## Is Agoda or Expedia more popular in search? - In September 2026, Agoda and Expedia were level in searches among online travel agencies in Australia, with an estimated 135K branded searches each, at 4.2% of the total each. - Agoda was ahead of Expedia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Agoda’s share of searches among online travel agencies in Australia moved from 3.9% to 4.2%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Expedia’s share of searches among online travel agencies in Australia moved from 3.9% to 4.2%, and its estimated monthly branded searches held steady at 135K. ## Top online travel agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Expedia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Agoda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Expedia was listed before Agoda in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skyscanner | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Expedia | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Webjet | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Flight Centre | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Booking.com | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Luxury Escapes | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Agoda | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Trip.com | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about online travel agencies - Asked ChatGPT "Where should I book flights and hotels in Australia?": 1. Skyscanner, 2. Booking.com, 3. Agoda, 4. Expedia - Asked ChatGPT "What are the best travel booking sites in Australia?": 1. Skyscanner, 2. Booking.com, 3. Expedia, 4. Webjet, 5. Luxury Escapes, 6. Flight Centre, 7. Agoda, 8. Trip.com - Asked ChatGPT "What's the best site in Australia for booking a holiday package?": 1. Luxury Escapes, 2. Expedia, 3. Webjet, 4. Flight Centre - Searched Google, AI Overview "travel agency": named none of the brands we track - Searched Google, AI Overview "holiday packages": 1. Flight Centre, 2. Webjet Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia online travel agencies in September 2026? Neither Agoda nor Expedia moved beyond provider rounding among online travel agencies in Sep 2026. ## Month by month | Month | Agoda estimated searches | Agoda Share of Search | Agoda rank | Expedia estimated searches | Expedia Share of Search | Expedia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 3.9% | 6 | 135K | 3.9% | 7 | | Nov 2025 | 110K | 3.4% | 7 | 135K | 4.1% | 6 | | Dec 2025 | 110K | 3.7% | 6 | 110K | 3.7% | 7 | | Jan 2026 | 135K | 3.5% | 7 | 165K | 4.3% | 6 | | Feb 2026 | 110K | 3.4% | 7 | 135K | 4.2% | 6 | | Mar 2026 | 110K | 3.1% | 7 | 135K | 3.8% | 6 | | Apr 2026 | 110K | 3.7% | 6 | 110K | 3.7% | 7 | | May 2026 | 110K | 3.4% | 7 | 135K | 4.2% | 6 | | Jun 2026 | 110K | 3.4% | 7 | 135K | 4.2% | 6 | | Jul 2026 | 110K | 3.4% | 7 | 135K | 4.2% | 6 | | Aug 2026 | 135K | 4.2% | 6 | 135K | 4.2% | 7 | | Sep 2026 | 135K | 4.2% | 6 | 135K | 4.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Agoda’s and Expedia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Agoda**: Measured on the search term “agoda”. - **Expedia**: Measured on the search term “expedia”. - [Agoda profile](/demand/au/brands/agoda) - [Expedia profile](/demand/au/brands/expedia) - [All online travel agencies in Australia](/demand/au/categories/au-online-travel-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Agoda or Expedia more popular in search? In September 2026, Agoda and Expedia were level in searches among online travel agencies in Australia, with an estimated 135K branded searches each, at 4.2% of the total each. ## Cite this page Brandwave. "Agoda vs Expedia: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/agoda-vs-expedia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/agoda-vs-expedia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.