--- title: "AGL vs OVO: Which is searched more in Australia?" description: "Is AGL or OVO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/agl-vs-ovo-energy" publisher: "Brandwave" --- # AGL vs OVO: Which is searched more in Australia? Is AGL or OVO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AGL and OVO - **Competitive set**: Energy retailers - **Market**: Australia - **Month measured**: Sep 2026 - **AGL Share of Search**: 23.8% - **OVO Share of Search**: 2.6% ## Is AGL or OVO more popular in search? - In September 2026, AGL had more branded searches than OVO among energy retailers in Australia. AGL had about 246,000 branded searches, while OVO had 27,100. AGL made up 23.8% of all energy retailer searches we track, and OVO accounted for 2.6%. - AGL was ahead of OVO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia moved from 25.7% to 23.8%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, OVO’s share of searches among energy retailers in Australia moved from 2.8% to 2.6%, and its estimated monthly branded searches held steady at 27.1K. ## Top energy retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AGL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OVO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OVO was listed before AGL in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GloBird Energy | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | OVO | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Origin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | AGL | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Red Energy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | 1st Energy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Momentum Energy | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EnergyAustralia | 8th | 2 of 3 | 2 of 2 | 4 of 5 | | Alinta Energy | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Powershop | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Lumo Energy | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Amber | 12th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about energy retailers - Asked ChatGPT "Which energy retailer should I switch to in Australia?": 1. OVO, 2. GloBird Energy, 3. Powershop, 4. AGL, 5. EnergyAustralia, 6. 1st Energy, 7. Origin - Asked ChatGPT "What are the best energy retailers in Australia?": 1. Red Energy, 2. Momentum Energy, 3. Alinta Energy, 4. Lumo Energy, 5. Origin, 6. AGL, 7. EnergyAustralia - Asked ChatGPT "What's the cheapest good electricity provider in Australia for a home with solar panels?": 1. GloBird Energy, 2. Origin, 3. Amber - Searched Google, AI Overview "compare electricity": 1. EnergyAustralia - Searched Google, AI Overview "best energy provider": 1. GloBird Energy, 2. OVO, 3. 1st Energy, 4. AGL, 5. Origin, 6. EnergyAustralia Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia energy retailers in September 2026? - In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches. - In September 2026, OVO lost share of searches among energy retailers in Australia, from 3.9% to 2.6%. ## Month by month | Month | AGL estimated searches | AGL Share of Search | AGL rank | OVO estimated searches | OVO Share of Search | OVO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 25.7% | 1 | 27.1K | 2.8% | 9 | | Nov 2025 | 201K | 22.9% | 1 | 22.2K | 2.5% | 10 | | Dec 2025 | 201K | 24.1% | 1 | 22.2K | 2.7% | 9 | | Jan 2026 | 201K | 20.6% | 2 | 27.1K | 2.8% | 8 | | Feb 2026 | 201K | 21.6% | 2 | 27.1K | 2.9% | 8 | | Mar 2026 | 246K | 23.5% | 1 | 33.1K | 3.2% | 7 | | Apr 2026 | 201K | 22.2% | 1 | 33.1K | 3.7% | 7 | | May 2026 | 246K | 24.1% | 1 | 40.5K | 4% | 7 | | Jun 2026 | 246K | 23.7% | 1 | 49.5K | 4.8% | 7 | | Jul 2026 | 246K | 20.3% | 2 | 60.5K | 5% | 7 | | Aug 2026 | 246K | 23.6% | 1 | 40.5K | 3.9% | 7 | | Sep 2026 | 246K | 23.8% | 1 | 27.1K | 2.6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using AGL’s and OVO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AGL**: Measured on the search term “agl”. - **OVO**: Measured on the search term “ovo energy”. - [AGL profile](/demand/au/brands/agl) - [OVO profile](/demand/au/brands/ovo-energy) - [All energy retailers in Australia](/demand/au/categories/au-energy-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AGL or OVO more popular in search? In September 2026, AGL had more branded searches than OVO among energy retailers in Australia. AGL had about 246,000 branded searches, while OVO had 27,100. AGL made up 23.8% of all energy retailer searches we track, and OVO accounted for 2.6%. ## Cite this page Brandwave. "AGL vs OVO: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/agl-vs-ovo-energy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/agl-vs-ovo-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.