--- title: "AGL vs Lumo Energy: Which is searched more in Australia?" description: "Is AGL or Lumo Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/agl-vs-lumo-energy" publisher: "Brandwave" --- # AGL vs Lumo Energy: Which is searched more in Australia? Is AGL or Lumo Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AGL and Lumo Energy - **Competitive set**: Energy retailers - **Market**: Australia - **Month measured**: Sep 2026 - **AGL Share of Search**: 23.8% - **Lumo Energy Share of Search**: 2.2% ## Is AGL or Lumo Energy more popular in search? - In September 2026, AGL had more branded searches than Lumo Energy among energy retailers in Australia. AGL had about 246,000 branded searches, while Lumo Energy had 22,200. AGL made up 23.8% of all energy retailer searches we track, and Lumo Energy accounted for 2.2%. - AGL was ahead of Lumo Energy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia moved from 25.7% to 23.8%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Lumo Energy’s share of searches among energy retailers in Australia moved from 2.8% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top energy retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AGL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lumo Energy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AGL was listed before Lumo Energy in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GloBird Energy | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | OVO | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Origin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | AGL | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Red Energy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | 1st Energy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Momentum Energy | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EnergyAustralia | 8th | 2 of 3 | 2 of 2 | 4 of 5 | | Alinta Energy | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Powershop | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Lumo Energy | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Amber | 12th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about energy retailers - Asked ChatGPT "Which energy retailer should I switch to in Australia?": 1. OVO, 2. GloBird Energy, 3. Powershop, 4. AGL, 5. EnergyAustralia, 6. 1st Energy, 7. Origin - Asked ChatGPT "What are the best energy retailers in Australia?": 1. Red Energy, 2. Momentum Energy, 3. Alinta Energy, 4. Lumo Energy, 5. Origin, 6. AGL, 7. EnergyAustralia - Asked ChatGPT "What's the cheapest good electricity provider in Australia for a home with solar panels?": 1. GloBird Energy, 2. Origin, 3. Amber - Searched Google, AI Overview "compare electricity": 1. EnergyAustralia - Searched Google, AI Overview "best energy provider": 1. GloBird Energy, 2. OVO, 3. 1st Energy, 4. AGL, 5. Origin, 6. EnergyAustralia Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia energy retailers in September 2026? - In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches. - Estimated monthly branded searches for Lumo Energy in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | AGL estimated searches | AGL Share of Search | AGL rank | Lumo Energy estimated searches | Lumo Energy Share of Search | Lumo Energy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 25.7% | 1 | 27.1K | 2.8% | 8 | | Nov 2025 | 201K | 22.9% | 1 | 22.2K | 2.5% | 8 | | Dec 2025 | 201K | 24.1% | 1 | 22.2K | 2.7% | 8 | | Jan 2026 | 201K | 20.6% | 2 | 22.2K | 2.3% | 9 | | Feb 2026 | 201K | 21.6% | 2 | 22.2K | 2.4% | 9 | | Mar 2026 | 246K | 23.5% | 1 | 22.2K | 2.1% | 9 | | Apr 2026 | 201K | 22.2% | 1 | 22.2K | 2.5% | 9 | | May 2026 | 246K | 24.1% | 1 | 22.2K | 2.2% | 9 | | Jun 2026 | 246K | 23.7% | 1 | 22.2K | 2.1% | 9 | | Jul 2026 | 246K | 20.3% | 2 | 27.1K | 2.2% | 8 | | Aug 2026 | 246K | 23.6% | 1 | 27.1K | 2.6% | 8 | | Sep 2026 | 246K | 23.8% | 1 | 22.2K | 2.2% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using AGL’s and Lumo Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AGL**: Measured on the search term “agl”. - **Lumo Energy**: Measured on the search term “lumo energy”. - [AGL profile](/demand/au/brands/agl) - [Lumo Energy profile](/demand/au/brands/lumo-energy) - [All energy retailers in Australia](/demand/au/categories/au-energy-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AGL or Lumo Energy more popular in search? In September 2026, AGL had more branded searches than Lumo Energy among energy retailers in Australia. AGL had about 246,000 branded searches, while Lumo Energy had 22,200. AGL made up 23.8% of all energy retailer searches we track, and Lumo Energy accounted for 2.2%. ## Cite this page Brandwave. "AGL vs Lumo Energy: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/agl-vs-lumo-energy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/agl-vs-lumo-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.