--- title: "Aesop vs Sukin: Which is searched more in Australia?" description: "Is Aesop or Sukin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aesop-vs-sukin" publisher: "Brandwave" --- # Aesop vs Sukin: Which is searched more in Australia? Is Aesop or Sukin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Sukin - **Competitive set**: Skincare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Aesop Share of Search**: 47.2% - **Sukin Share of Search**: 5.2% ## Is Aesop or Sukin more popular in search? - In September 2026, Aesop had more branded searches than Sukin among skincare brands in Australia. Aesop had about 74,000 branded searches, while Sukin had 8,100. Aesop made up 47.2% of all skincare brand searches we track, and Sukin accounted for 5.2%. - Aesop was ahead of Sukin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among skincare brands in Australia held steady at 47.2%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Sukin’s share of searches among skincare brands in Australia moved from 4.2% to 5.2%, and its estimated monthly branded searches held steady at 8.1K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aesop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sukin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aesop was listed before Sukin in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Go-To | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Aesop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Alpha-H | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ultra Violette | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Jurlique | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sukin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frank Body | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which Australian skincare brand should I try?": 1. Ultra Violette, 2. Aesop, 3. QV Skincare, 4. Go-To, 5. Alpha-H - Asked ChatGPT "What are the best Australian skincare brands?": 1. Alpha-H, 2. Ultra Violette, 3. Go-To, 4. Sukin, 5. Aesop, 6. QV Skincare, 7. Jurlique - Asked ChatGPT "What's the best Australian skincare brand for sensitive skin?": 1. QV Skincare - Searched Google, AI Overview "skincare": 1. Go-To, 2. Alpha-H - Searched Google, AI Overview "skincare australia": 1. Aesop, 2. Go-To, 3. Jurlique, 4. Alpha-H Not named in any answer: Bondi Sands, Naked Sundays and Frank Body. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia skincare brands in September 2026? - In September 2026, Aesop lost share of searches among skincare brands in Australia, from 53.4% to 47.2%. - In September 2026, Sukin lost share of searches among skincare brands in Australia, from 5.8% to 5.2%. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Sukin estimated searches | Sukin Share of Search | Sukin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 47.2% | 1 | 8.1K | 4.2% | 8 | | Nov 2025 | 165K | 55% | 1 | 9.9K | 3.3% | 7 | | Dec 2025 | 135K | 55.9% | 1 | 8.1K | 3.4% | 7 | | Jan 2026 | 74K | 48.8% | 1 | 8.1K | 5.3% | 5 | | Feb 2026 | 74K | 53.4% | 1 | 6.6K | 4.8% | 5 | | Mar 2026 | 74K | 50.5% | 1 | 8.1K | 5.5% | 5 | | Apr 2026 | 74K | 51.2% | 1 | 8.1K | 5.6% | 5 | | May 2026 | 74K | 51.5% | 1 | 6.6K | 4.6% | 6 | | Jun 2026 | 74K | 48.5% | 1 | 8.1K | 5.3% | 6 | | Jul 2026 | 74K | 51% | 1 | 8.1K | 5.6% | 5 | | Aug 2026 | 90.5K | 53.4% | 1 | 9.9K | 5.8% | 5 | | Sep 2026 | 74K | 47.2% | 1 | 8.1K | 5.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Sukin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search term “aesop”. - **Sukin**: Measured on the search term “sukin”. - [Aesop profile](/demand/au/brands/aesop) - [Sukin profile](/demand/au/brands/sukin) - [All skincare brands in Australia](/demand/au/categories/au-skincare-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Sukin more popular in search? In September 2026, Aesop had more branded searches than Sukin among skincare brands in Australia. Aesop had about 74,000 branded searches, while Sukin had 8,100. Aesop made up 47.2% of all skincare brand searches we track, and Sukin accounted for 5.2%. ## Cite this page Brandwave. "Aesop vs Sukin: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aesop-vs-sukin This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aesop-vs-sukin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.