--- title: "Aesop vs Protex: Which is searched more in Australia?" description: "Is Aesop or Protex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aesop-vs-protex" publisher: "Brandwave" --- # Aesop vs Protex: Which is searched more in Australia? Is Aesop or Protex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Protex - **Competitive set**: Body wash and soap brands - **Market**: Australia - **Month measured**: Sep 2026 - **Aesop Share of Search**: 10.3% - **Protex Share of Search**: 2.5% ## Is Aesop or Protex more popular in search? - In September 2026, Aesop had more branded searches than Protex among body wash and soap brands in Australia. Aesop had about 5,400 branded searches, while Protex had 1,300. Aesop made up 10.3% of all body wash and soap brand searches we track, and Protex accounted for 2.5%. - Aesop was ahead of Protex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among body wash and soap brands in Australia moved from 11% to 10.3%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 12 months ending September 2026, Protex’s share of searches among body wash and soap brands in Australia held steady at 2.5%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top body wash and soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Aesop was mentioned in one out of three: in one of the three ChatGPT answers. Protex did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Dove | 2 of 3 | 2 of 3 | | Palmolive | 1 of 3 | 1 of 3 | | Aesop | 1 of 3 | 1 of 3 | | Dettol | 0 of 3 | 0 of 3 | | QV Skincare | 1 of 3 | 1 of 3 | | Sukin | 1 of 3 | 1 of 3 | | Radox | 0 of 3 | 0 of 3 | | Nivea | 0 of 3 | 0 of 3 | | Protex | 0 of 3 | 0 of 3 | | Lux | 0 of 3 | 0 of 3 | ## Every AI answer about body wash and soap brands - Asked ChatGPT "Which body wash should I buy in Australia?": 1. Dove - Asked ChatGPT "What are the best body wash brands in Australia?": 1. QV Skincare, 2. Dove, 3. Palmolive, 4. Aesop, 5. Sukin - Asked ChatGPT "What's the best body wash for sensitive skin?": named none of the brands we track Not named in any answer: Dettol, Radox, Nivea, Protex and Lux. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia body wash and soap brands in September 2026? - In September 2026, Aesop lost share of searches among body wash and soap brands in Australia, from 11.7% to 10.3%. - Estimated monthly branded searches for Protex in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Protex estimated searches | Protex Share of Search | Protex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 11% | 3 | 1K | 2.5% | 9 | | Nov 2025 | 5.4K | 13.3% | 2 | 1K | 2.5% | 9 | | Dec 2025 | 8.1K | 20.3% | 2 | 1K | 2.5% | 9 | | Jan 2026 | 4.4K | 10.9% | 3 | 1K | 2.5% | 9 | | Feb 2026 | 3.6K | 10.2% | 3 | 1K | 2.8% | 9 | | Mar 2026 | 4.4K | 10.2% | 3 | 1.3K | 3% | 9 | | Apr 2026 | 4.4K | 11.1% | 3 | 1K | 2.5% | 9 | | May 2026 | 4.4K | 11.2% | 3 | 1K | 2.5% | 9 | | Jun 2026 | 4.4K | 10% | 3 | 1.3K | 3% | 9 | | Jul 2026 | 4.4K | 8.9% | 3 | 1.3K | 2.6% | 9 | | Aug 2026 | 5.4K | 11.7% | 3 | 1.3K | 2.8% | 9 | | Sep 2026 | 5.4K | 10.3% | 3 | 1.3K | 2.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Protex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search term “aesop hand wash”. - **Protex**: Measured on the search term “protex”. - [Aesop profile](/demand/au/brands/aesop) - [Protex profile](/demand/au/brands/protex) - [All body wash and soap brands in Australia](/demand/au/categories/au-body-wash-and-soap-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Protex more popular in search? In September 2026, Aesop had more branded searches than Protex among body wash and soap brands in Australia. Aesop had about 5,400 branded searches, while Protex had 1,300. Aesop made up 10.3% of all body wash and soap brand searches we track, and Protex accounted for 2.5%. ## Cite this page Brandwave. "Aesop vs Protex: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aesop-vs-protex This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aesop-vs-protex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.