--- title: "Aesop vs Palmolive: Which is searched more in Australia?" description: "Is Aesop or Palmolive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aesop-vs-palmolive" publisher: "Brandwave" --- # Aesop vs Palmolive: Which is searched more in Australia? Is Aesop or Palmolive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Palmolive - **Competitive set**: Body wash and soap brands - **Market**: Australia - **Month measured**: Sep 2026 - **Aesop Share of Search**: 10.3% - **Palmolive Share of Search**: 18.9% ## Is Aesop or Palmolive more popular in search? - In September 2026, Palmolive had more branded searches than Aesop among body wash and soap brands in Australia. Palmolive had about 9,900 branded searches, while Aesop had 5,400. Palmolive made up 18.9% of all body wash and soap brand searches we track, and Aesop accounted for 10.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Aesop took it in December 2025, Palmolive took it in January 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among body wash and soap brands in Australia moved from 11% to 10.3%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 12 months ending September 2026, Palmolive’s share of searches among body wash and soap brands in Australia moved from 16.5% to 18.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K. ## Top body wash and soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Aesop and Palmolive were each mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Dove | 2 of 3 | 2 of 3 | | Palmolive | 1 of 3 | 1 of 3 | | Aesop | 1 of 3 | 1 of 3 | | Dettol | 0 of 3 | 0 of 3 | | QV Skincare | 1 of 3 | 1 of 3 | | Sukin | 1 of 3 | 1 of 3 | | Radox | 0 of 3 | 0 of 3 | | Nivea | 0 of 3 | 0 of 3 | | Protex | 0 of 3 | 0 of 3 | | Lux | 0 of 3 | 0 of 3 | ## Every AI answer about body wash and soap brands - Asked ChatGPT "Which body wash should I buy in Australia?": 1. Dove - Asked ChatGPT "What are the best body wash brands in Australia?": 1. QV Skincare, 2. Dove, 3. Palmolive, 4. Aesop, 5. Sukin - Asked ChatGPT "What's the best body wash for sensitive skin?": named none of the brands we track Not named in any answer: Dettol, Radox, Nivea, Protex and Lux. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia body wash and soap brands in September 2026? - In September 2026, Palmolive gained share of searches among body wash and soap brands in Australia, from 17.5% to 18.9%. - In September 2026, Aesop lost share of searches among body wash and soap brands in Australia, from 11.7% to 10.3%. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Palmolive estimated searches | Palmolive Share of Search | Palmolive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 11% | 3 | 6.6K | 16.5% | 2 | | Nov 2025 | 5.4K | 13.3% | 2 | 5.4K | 13.3% | 3 | | Dec 2025 | 8.1K | 20.3% | 2 | 5.4K | 13.6% | 3 | | Jan 2026 | 4.4K | 10.9% | 3 | 6.6K | 16.4% | 2 | | Feb 2026 | 3.6K | 10.2% | 3 | 6.6K | 18.6% | 2 | | Mar 2026 | 4.4K | 10.2% | 3 | 8.1K | 18.8% | 2 | | Apr 2026 | 4.4K | 11.1% | 3 | 8.1K | 20.4% | 2 | | May 2026 | 4.4K | 11.2% | 3 | 6.6K | 16.7% | 2 | | Jun 2026 | 4.4K | 10% | 3 | 6.6K | 15% | 2 | | Jul 2026 | 4.4K | 8.9% | 3 | 8.1K | 16.4% | 2 | | Aug 2026 | 5.4K | 11.7% | 3 | 8.1K | 17.5% | 2 | | Sep 2026 | 5.4K | 10.3% | 3 | 9.9K | 18.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search term “aesop hand wash”. - **Palmolive**: Measured on the search term “palmolive body wash”. - [Aesop profile](/demand/au/brands/aesop) - [Palmolive profile](/demand/au/brands/palmolive) - [All body wash and soap brands in Australia](/demand/au/categories/au-body-wash-and-soap-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Palmolive more popular in search? In September 2026, Palmolive had more branded searches than Aesop among body wash and soap brands in Australia. Palmolive had about 9,900 branded searches, while Aesop had 5,400. Palmolive made up 18.9% of all body wash and soap brand searches we track, and Aesop accounted for 10.3%. ## Cite this page Brandwave. "Aesop vs Palmolive: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aesop-vs-palmolive This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aesop-vs-palmolive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.