--- title: "Aesop vs Dove: Which is searched more in Australia?" description: "Is Aesop or Dove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aesop-vs-dove" publisher: "Brandwave" --- # Aesop vs Dove: Which is searched more in Australia? Is Aesop or Dove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Dove - **Competitive set**: Body wash and soap brands - **Market**: Australia - **Month measured**: Sep 2026 - **Aesop Share of Search**: 10.3% - **Dove Share of Search**: 34.5% ## Is Aesop or Dove more popular in search? - In September 2026, Dove had more branded searches than Aesop among body wash and soap brands in Australia. Dove had about 18,100 branded searches, while Aesop had 5,400. Dove made up 34.5% of all body wash and soap brand searches we track, and Aesop accounted for 10.3%. - Dove was ahead of Aesop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among body wash and soap brands in Australia moved from 11% to 10.3%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 12 months ending September 2026, Dove’s share of searches among body wash and soap brands in Australia moved from 37% to 34.5%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top body wash and soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Dove was mentioned in two out of three: in two of the three ChatGPT answers. Aesop was mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Dove | 2 of 3 | 2 of 3 | | Palmolive | 1 of 3 | 1 of 3 | | Aesop | 1 of 3 | 1 of 3 | | Dettol | 0 of 3 | 0 of 3 | | QV Skincare | 1 of 3 | 1 of 3 | | Sukin | 1 of 3 | 1 of 3 | | Radox | 0 of 3 | 0 of 3 | | Nivea | 0 of 3 | 0 of 3 | | Protex | 0 of 3 | 0 of 3 | | Lux | 0 of 3 | 0 of 3 | ## Every AI answer about body wash and soap brands - Asked ChatGPT "Which body wash should I buy in Australia?": 1. Dove - Asked ChatGPT "What are the best body wash brands in Australia?": 1. QV Skincare, 2. Dove, 3. Palmolive, 4. Aesop, 5. Sukin - Asked ChatGPT "What's the best body wash for sensitive skin?": named none of the brands we track Not named in any answer: Dettol, Radox, Nivea, Protex and Lux. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia body wash and soap brands in September 2026? - In September 2026, Dove gained share of searches among body wash and soap brands in Australia, from 32% to 34.5%. - In September 2026, Aesop lost share of searches among body wash and soap brands in Australia, from 11.7% to 10.3%. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Dove estimated searches | Dove Share of Search | Dove rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 11% | 3 | 14.8K | 37% | 1 | | Nov 2025 | 5.4K | 13.3% | 2 | 14.8K | 36.5% | 1 | | Dec 2025 | 8.1K | 20.3% | 2 | 12.1K | 30.4% | 1 | | Jan 2026 | 4.4K | 10.9% | 3 | 14.8K | 36.8% | 1 | | Feb 2026 | 3.6K | 10.2% | 3 | 12.1K | 34.2% | 1 | | Mar 2026 | 4.4K | 10.2% | 3 | 14.8K | 34.4% | 1 | | Apr 2026 | 4.4K | 11.1% | 3 | 12.1K | 30.5% | 1 | | May 2026 | 4.4K | 11.2% | 3 | 14.8K | 37.5% | 1 | | Jun 2026 | 4.4K | 10% | 3 | 18.1K | 41.1% | 1 | | Jul 2026 | 4.4K | 8.9% | 3 | 18.1K | 36.7% | 1 | | Aug 2026 | 5.4K | 11.7% | 3 | 14.8K | 32% | 1 | | Sep 2026 | 5.4K | 10.3% | 3 | 18.1K | 34.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search term “aesop hand wash”. - **Dove**: Measured on the search term “dove body wash”. - [Aesop profile](/demand/au/brands/aesop) - [Dove profile](/demand/au/brands/dove) - [All body wash and soap brands in Australia](/demand/au/categories/au-body-wash-and-soap-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Dove more popular in search? In September 2026, Dove had more branded searches than Aesop among body wash and soap brands in Australia. Dove had about 18,100 branded searches, while Aesop had 5,400. Dove made up 34.5% of all body wash and soap brand searches we track, and Aesop accounted for 10.3%. ## Cite this page Brandwave. "Aesop vs Dove: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aesop-vs-dove This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aesop-vs-dove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.