--- title: "Aesop vs Diptyque: Which is searched more in Australia?" description: "Is Aesop or Diptyque more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aesop-vs-diptyque" publisher: "Brandwave" --- # Aesop vs Diptyque: Which is searched more in Australia? Is Aesop or Diptyque more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Diptyque - **Competitive set**: Candle and home fragrance brands - **Market**: Australia - **Month measured**: Sep 2026 - **Aesop Share of Search**: 1.5% - **Diptyque Share of Search**: 12.1% ## Is Aesop or Diptyque more popular in search? - In September 2026, Diptyque had more branded searches than Aesop among candle and home fragrance brands in Australia. Diptyque had about 8,100 branded searches, while Aesop had 1,000. Diptyque made up 12.1% of all candle and home fragrance brand searches we track, and Aesop accounted for 1.5%. - Diptyque was ahead of Aesop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among candle and home fragrance brands in Australia moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, Diptyque’s share of searches among candle and home fragrance brands in Australia moved from 7.2% to 12.1%, and its estimated monthly branded searches moved from 5.4K to 8.1K. ## Top candle and home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aesop was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Diptyque did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Glasshouse Fragrances | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ecoya | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Circa | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Peppermint Grove | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Aesop | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dusk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maison Balzac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palm Beach Collection | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle and home fragrance brands - Asked ChatGPT "Which candle brand should I buy in Australia?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Circa, 4. Peppermint Grove, 5. Aesop - Asked ChatGPT "What are the best candle brands in Australia?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Circa, 4. Peppermint Grove - Asked ChatGPT "Which candles make a good gift?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Aesop - Searched Google, AI Overview "candles": named none of the brands we track - Searched Google, AI Overview "scented candles": named none of the brands we track Not named in any answer: Dusk, Diptyque, Maison Balzac, Jo Malone and Palm Beach Collection. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia candle and home fragrance brands in September 2026? - In September 2026, Diptyque lost share of searches among candle and home fragrance brands in Australia, from 13.3% to 12.1%. - Estimated monthly branded searches for Aesop in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Diptyque estimated searches | Diptyque Share of Search | Diptyque rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 1.2% | 10 | 5.4K | 7.2% | 4 | | Nov 2025 | 1.6K | 1% | 10 | 9.9K | 6.3% | 5 | | Dec 2025 | 1.9K | 1.1% | 10 | 12.1K | 7.1% | 4 | | Jan 2026 | 880 | 1.2% | 10 | 14.8K | 21% | 2 | | Feb 2026 | 880 | 1.7% | 9 | 6.6K | 12.7% | 4 | | Mar 2026 | 880 | 1.4% | 10 | 6.6K | 10.8% | 4 | | Apr 2026 | 880 | 1.5% | 10 | 6.6K | 11.4% | 4 | | May 2026 | 1K | 1.4% | 10 | 8.1K | 11.7% | 4 | | Jun 2026 | 880 | 1.3% | 10 | 9.9K | 14.7% | 3 | | Jul 2026 | 1K | 1.4% | 10 | 12.1K | 16.5% | 3 | | Aug 2026 | 1K | 1.3% | 10 | 9.9K | 13.3% | 4 | | Sep 2026 | 1K | 1.5% | 10 | 8.1K | 12.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Diptyque’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search term “aesop candle”. - **Diptyque**: Measured on the search term “diptyque candle”. - [Aesop profile](/demand/au/brands/aesop) - [Diptyque profile](/demand/au/brands/diptyque) - [All candle and home fragrance brands in Australia](/demand/au/categories/au-candle-and-home-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Diptyque more popular in search? In September 2026, Diptyque had more branded searches than Aesop among candle and home fragrance brands in Australia. Diptyque had about 8,100 branded searches, while Aesop had 1,000. Diptyque made up 12.1% of all candle and home fragrance brand searches we track, and Aesop accounted for 1.5%. ## Cite this page Brandwave. "Aesop vs Diptyque: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aesop-vs-diptyque This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aesop-vs-diptyque. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.