--- title: "Advance vs Fancy Feast: Which is searched more in Australia?" description: "Is Advance or Fancy Feast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/advance-pet-vs-fancy-feast" publisher: "Brandwave" --- # Advance vs Fancy Feast: Which is searched more in Australia? Is Advance or Fancy Feast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Advance and Fancy Feast - **Competitive set**: Cat food brands - **Market**: Australia - **Month measured**: Sep 2026 - **Advance Share of Search**: 1.6% - **Fancy Feast Share of Search**: 9.5% ## Is Advance or Fancy Feast more popular in search? - In September 2026, Fancy Feast had more branded searches than Advance among cat food brands in Australia. Fancy Feast had about 5,400 branded searches, while Advance had 880. Fancy Feast made up 9.5% of all cat food brand searches we track, and Advance accounted for 1.6%. - Fancy Feast was ahead of Advance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Advance’s share of searches among cat food brands in Australia moved from 2% to 1.6%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia moved from 8.1% to 9.5%, and its estimated monthly branded searches moved from 3.6K to 5.4K. ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fancy Feast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Advance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fancy Feast was listed before Advance in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Canin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fancy Feast | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Feline Natural | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Black Hawk | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Whiskas | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Advance | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | ZIWI Peak | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Felix | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Dine | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Applaws | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food in Australia?": 1. Hill's, 2. Royal Canin, 3. Advance, 4. Feline Natural, 5. Black Hawk - Asked ChatGPT "Which cat food is best for an indoor cat?": 1. Royal Canin, 2. Hill's, 3. Advance - Asked ChatGPT "What's a good wet food for a fussy cat?": 1. Royal Canin, 2. Fancy Feast, 3. Applaws - Searched Google, AI Overview "cat food": 1. Whiskas, 2. Black Hawk, 3. Royal Canin, 4. Felix, 5. Fancy Feast, 6. Dine, 7. Feline Natural, 8. ZIWI Peak, 9. Hill's - Searched Google, AI Overview "best cat food": 1. Royal Canin, 2. Hill's, 3. ZIWI Peak, 4. Feline Natural, 5. Fancy Feast Not named in any answer: Optimum. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia cat food brands in September 2026? - In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%. - In September 2026, Advance fell from 10th to 11th among cat food brands in Australia. ## Month by month | Month | Advance estimated searches | Advance Share of Search | Advance rank | Fancy Feast estimated searches | Fancy Feast Share of Search | Fancy Feast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 2% | 11 | 3.6K | 8.1% | 6 | | Nov 2025 | 1K | 2.2% | 11 | 3.6K | 8% | 6 | | Dec 2025 | 880 | 2% | 10 | 3.6K | 8.1% | 6 | | Jan 2026 | 1K | 2% | 10 | 4.4K | 8.6% | 6 | | Feb 2026 | 1K | 2.3% | 10 | 3.6K | 8.1% | 6 | | Mar 2026 | 1K | 1.9% | 10 | 4.4K | 8.3% | 6 | | Apr 2026 | 1K | 2% | 10 | 3.6K | 7.3% | 6 | | May 2026 | 1K | 2% | 10 | 4.4K | 8.6% | 6 | | Jun 2026 | 1K | 1.7% | 10 | 4.4K | 7.7% | 6 | | Jul 2026 | 1K | 1.9% | 10 | 4.4K | 8.3% | 6 | | Aug 2026 | 1K | 1.9% | 10 | 4.4K | 8.4% | 6 | | Sep 2026 | 880 | 1.6% | 11 | 5.4K | 9.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Advance’s and Fancy Feast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Advance**: Measured on the search term “advance cat food”. - **Fancy Feast**: Measured on the search term “fancy feast”. - [Advance profile](/demand/au/brands/advance-pet) - [Fancy Feast profile](/demand/au/brands/fancy-feast) - [All cat food brands in Australia](/demand/au/categories/au-cat-food-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Advance or Fancy Feast more popular in search? In September 2026, Fancy Feast had more branded searches than Advance among cat food brands in Australia. Fancy Feast had about 5,400 branded searches, while Advance had 880. Fancy Feast made up 9.5% of all cat food brand searches we track, and Advance accounted for 1.6%. ## Cite this page Brandwave. "Advance vs Fancy Feast: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/advance-pet-vs-fancy-feast This page is also available as HTML at https://gobrandwave.com/demand/au/compare/advance-pet-vs-fancy-feast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.