--- title: "Adore Beauty vs Sephora: Which is searched more in Australia?" description: "Is Adore Beauty or Sephora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/adore-beauty-vs-sephora" publisher: "Brandwave" --- # Adore Beauty vs Sephora: Which is searched more in Australia? Is Adore Beauty or Sephora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adore Beauty and Sephora - **Competitive set**: Beauty retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Adore Beauty Share of Search**: 3% - **Sephora Share of Search**: 6.6% ## Is Adore Beauty or Sephora more popular in search? - In September 2026, Sephora had more branded searches than Adore Beauty among beauty retailers in Australia. Sephora had about 246,000 branded searches, while Adore Beauty had 110,000. Sephora made up 6.6% of all beauty retailer searches we track, and Adore Beauty accounted for 3%. - Sephora was ahead of Adore Beauty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adore Beauty’s share of searches among beauty retailers in Australia held steady at 3%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Sephora’s share of searches among beauty retailers in Australia held steady at 6.6%, and its estimated monthly branded searches moved from 301K to 246K. ## Top beauty retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Adore Beauty and Sephora were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adore Beauty was listed before Sephora in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MECCA | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Adore Beauty | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sephora | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Priceline Pharmacy | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Chemist Warehouse | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Lookfantastic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about beauty retailers - Asked ChatGPT "Where should I buy skincare and makeup in Australia?": 1. MECCA, 2. Priceline Pharmacy, 3. Adore Beauty, 4. Chemist Warehouse, 5. Sephora - Asked ChatGPT "What are the best beauty stores in Australia?": 1. MECCA, 2. Sephora, 3. Priceline Pharmacy, 4. Adore Beauty, 5. Chemist Warehouse - Asked ChatGPT "What's the best online beauty store in Australia?": 1. Adore Beauty, 2. Sephora, 3. MECCA, 4. Chemist Warehouse - Searched Google, AI Overview "beauty store": named none of the brands we track Not named in any answer: Lookfantastic. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia beauty retailers in September 2026? - In September 2026, Adore Beauty lost share of searches among beauty retailers in Australia, from 3.5% to 3%. - Estimated monthly branded searches for Sephora in Australia fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Month by month | Month | Adore Beauty estimated searches | Adore Beauty Share of Search | Adore Beauty rank | Sephora estimated searches | Sephora Share of Search | Sephora rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 3% | 5 | 301K | 6.6% | 3 | | Nov 2025 | 246K | 4.1% | 4 | 550K | 9.2% | 3 | | Dec 2025 | 165K | 2.9% | 5 | 368K | 6.5% | 3 | | Jan 2026 | 110K | 2.5% | 5 | 246K | 5.6% | 4 | | Feb 2026 | 110K | 2.8% | 5 | 201K | 5.2% | 3 | | Mar 2026 | 135K | 3.1% | 5 | 201K | 4.6% | 4 | | Apr 2026 | 110K | 2.9% | 5 | 246K | 6.5% | 4 | | May 2026 | 165K | 4.4% | 5 | 201K | 5.3% | 4 | | Jun 2026 | 110K | 3% | 5 | 201K | 5.4% | 4 | | Jul 2026 | 110K | 2.9% | 5 | 246K | 6.6% | 3 | | Aug 2026 | 135K | 3.5% | 5 | 246K | 6.4% | 3 | | Sep 2026 | 110K | 3% | 5 | 246K | 6.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adore Beauty’s and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adore Beauty**: Measured on the search term “adore beauty”. - **Sephora**: Measured on the search term “sephora”. - [Adore Beauty profile](/demand/au/brands/adore-beauty) - [Sephora profile](/demand/au/brands/sephora) - [All beauty retailers in Australia](/demand/au/categories/au-beauty-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adore Beauty or Sephora more popular in search? In September 2026, Sephora had more branded searches than Adore Beauty among beauty retailers in Australia. Sephora had about 246,000 branded searches, while Adore Beauty had 110,000. Sephora made up 6.6% of all beauty retailer searches we track, and Adore Beauty accounted for 3%. ## Cite this page Brandwave. "Adore Beauty vs Sephora: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/adore-beauty-vs-sephora This page is also available as HTML at https://gobrandwave.com/demand/au/compare/adore-beauty-vs-sephora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.