--- title: "Adidas vs Nike: Which is searched more in Australia?" description: "Is Adidas or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/adidas-vs-nike" publisher: "Brandwave" --- # Adidas vs Nike: Which is searched more in Australia? Is Adidas or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Nike - **Competitive set**: Sneaker brands - **Market**: Australia - **Month measured**: Sep 2026 - **Adidas Share of Search**: 10.4% - **Nike Share of Search**: 15.6% ## Is Adidas or Nike more popular in search? - In September 2026, Nike had more branded searches than Adidas among sneaker brands in Australia. Nike had about 60,500 branded searches, while Adidas had 40,500. Nike made up 15.6% of all sneaker brand searches we track, and Adidas accounted for 10.4%. - Nike was ahead of Adidas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among sneaker brands in Australia held steady at 10.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Nike’s share of searches among sneaker brands in Australia moved from 19% to 15.6%, and its estimated monthly branded searches held steady at 60.5K. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nike was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adidas was listed before Nike in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Adidas | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | HOKA | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ASICS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Reebok | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Puma | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skechers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | On | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Nike | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Converse | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VEJA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allbirds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sneaker brands - Asked ChatGPT "What are the best sneaker brands in Australia?": 1. New Balance, 2. ASICS, 3. Nike, 4. Adidas, 5. HOKA, 6. On, 7. Converse, 8. Puma - Asked ChatGPT "Which sneakers are most comfortable for everyday wear?": 1. HOKA, 2. New Balance, 3. ASICS, 4. On, 5. Skechers - Asked ChatGPT "What are the best women's sneakers?": 1. Nike, 2. ASICS - Searched Google, AI Overview "sneakers": 1. Reebok, 2. Adidas, 3. Converse, 4. New Balance - Searched Google, AI Overview "womens sneakers": 1. New Balance, 2. Puma, 3. Skechers, 4. Adidas, 5. Reebok Not named in any answer: Vans, Volley, VEJA and Allbirds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sneaker brands in September 2026? - In September 2026, HOKA overtook Nike to become the leader among sneaker brands in Australia, with 15.6% of the searches. - In September 2026, Nike lost share of searches among sneaker brands in Australia, from 18% to 15.6%. - In September 2026, Adidas lost share of searches among sneaker brands in Australia, from 12.1% to 10.4%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Nike estimated searches | Nike Share of Search | Nike rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 10.4% | 3 | 60.5K | 19% | 1 | | Nov 2025 | 49.5K | 10.5% | 3 | 90.5K | 19.3% | 1 | | Dec 2025 | 49.5K | 11.2% | 3 | 74K | 16.8% | 2 | | Jan 2026 | 33.1K | 9% | 5 | 60.5K | 16.5% | 2 | | Feb 2026 | 27.1K | 9.1% | 5 | 49.5K | 16.7% | 2 | | Mar 2026 | 33.1K | 9.9% | 5 | 60.5K | 18% | 1 | | Apr 2026 | 40.5K | 10.8% | 3 | 60.5K | 16.2% | 2 | | May 2026 | 49.5K | 13.4% | 3 | 60.5K | 16.4% | 2 | | Jun 2026 | 49.5K | 13.1% | 3 | 60.5K | 16% | 2 | | Jul 2026 | 49.5K | 12.5% | 3 | 74K | 18.7% | 1 | | Aug 2026 | 49.5K | 12.1% | 3 | 74K | 18% | 1 | | Sep 2026 | 40.5K | 10.4% | 3 | 60.5K | 15.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search term “adidas shoes”. - **Nike**: Measured on the search term “nike shoes”. - [Adidas profile](/demand/au/brands/adidas) - [Nike profile](/demand/au/brands/nike) - [All sneaker brands in Australia](/demand/au/categories/au-sneaker-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Nike more popular in search? In September 2026, Nike had more branded searches than Adidas among sneaker brands in Australia. Nike had about 60,500 branded searches, while Adidas had 40,500. Nike made up 15.6% of all sneaker brand searches we track, and Adidas accounted for 10.4%. ## Cite this page Brandwave. "Adidas vs Nike: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/adidas-vs-nike This page is also available as HTML at https://gobrandwave.com/demand/au/compare/adidas-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.