--- title: "Adairs vs Country Road: Which is searched more in Australia?" description: "Is Adairs or Country Road more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homewares retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/adairs-vs-country-road" publisher: "Brandwave" --- # Adairs vs Country Road: Which is searched more in Australia? Is Adairs or Country Road more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homewares retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adairs and Country Road - **Competitive set**: Homewares retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Adairs Share of Search**: 14.3% - **Country Road Share of Search**: 0.21% ## Is Adairs or Country Road more popular in search? - In September 2026, Adairs had more branded searches than Country Road among homewares retailers in Australia. Adairs had about 301,000 branded searches, while Country Road had 4,400. Adairs made up 14.3% of all homewares retailer searches we track, and Country Road accounted for 0.21%. - Adairs was ahead of Country Road in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adairs’ share of searches among homewares retailers in Australia moved from 17.1% to 14.3%, and its estimated monthly branded searches moved from 450K to 301K. - Across the 12 months ending September 2026, Country Road’s share of searches among homewares retailers in Australia moved from 0.25% to 0.21%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## Top homewares retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Adairs was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Country Road was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Adairs and Country Road were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freedom | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Country Road | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Adairs | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Temple & Webster | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | IKEA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Bed Bath N' Table | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kmart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | H&M | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Zara Home | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about homewares retailers - Asked ChatGPT "Where should I buy homewares in Australia?": 1. Adairs, 2. Freedom, 3. Country Road, 4. IKEA, 5. Temple & Webster, 6. Bed Bath N' Table - Asked ChatGPT "What are the best homewares stores in Australia?": 1. Country Road, 2. Freedom, 3. Temple & Webster, 4. Adairs, 5. IKEA, 6. Bed Bath N' Table - Asked ChatGPT "Where can I buy good quality bedding in Australia?": 1. Adairs - Searched Google, AI Overview "home decor stores": named none of the brands we track Not named in any answer: Kmart, H&M and Zara Home. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia homewares retailers in September 2026? - In September 2026, Adairs gained share of searches among homewares retailers in Australia, from 12.5% to 14.3%. - Estimated monthly branded searches for Country Road in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Month by month | Month | Adairs estimated searches | Adairs Share of Search | Adairs rank | Country Road estimated searches | Country Road Share of Search | Country Road rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 17.1% | 2 | 6.6K | 0.25% | 7 | | Nov 2025 | 450K | 13.8% | 3 | 9.9K | 0.3% | 6 | | Dec 2025 | 450K | 15% | 2 | 8.1K | 0.27% | 7 | | Jan 2026 | 368K | 11.2% | 3 | 4.4K | 0.13% | 9 | | Feb 2026 | 246K | 10.8% | 3 | 4.4K | 0.19% | 8 | | Mar 2026 | 368K | 15% | 2 | 4.4K | 0.18% | 8 | | Apr 2026 | 301K | 11.1% | 3 | 5.4K | 0.2% | 8 | | May 2026 | 368K | 14.8% | 2 | 5.4K | 0.22% | 8 | | Jun 2026 | 368K | 13.9% | 3 | 4.4K | 0.17% | 9 | | Jul 2026 | 301K | 12.4% | 3 | 4.4K | 0.18% | 9 | | Aug 2026 | 301K | 12.5% | 3 | 4.4K | 0.18% | 9 | | Sep 2026 | 301K | 14.3% | 3 | 4.4K | 0.21% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Adairs’ and Country Road’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adairs**: Measured on the search term “adairs”. - **Country Road**: Measured on the search term “country road home”. - [Adairs profile](/demand/au/brands/adairs) - [Country Road profile](/demand/au/brands/country-road) - [All homewares retailers in Australia](/demand/au/categories/au-homewares-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adairs or Country Road more popular in search? In September 2026, Adairs had more branded searches than Country Road among homewares retailers in Australia. Adairs had about 301,000 branded searches, while Country Road had 4,400. Adairs made up 14.3% of all homewares retailer searches we track, and Country Road accounted for 0.21%. ## Cite this page Brandwave. "Adairs vs Country Road: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/adairs-vs-country-road This page is also available as HTML at https://gobrandwave.com/demand/au/compare/adairs-vs-country-road. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.