--- title: "Adairs vs Bed Threads: Which is searched more in Australia?" description: "Is Adairs or Bed Threads more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/adairs-vs-bed-threads" publisher: "Brandwave" --- # Adairs vs Bed Threads: Which is searched more in Australia? Is Adairs or Bed Threads more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adairs and Bed Threads - **Competitive set**: Bedding brands - **Market**: Australia - **Month measured**: Sep 2026 - **Adairs Share of Search**: 2.8% - **Bed Threads Share of Search**: 10.2% ## Is Adairs or Bed Threads more popular in search? - In September 2026, Bed Threads had more branded searches than Adairs among bedding brands in Australia. Bed Threads had about 14,800 branded searches, while Adairs had 4,000. Bed Threads made up 10.2% of all bedding brand searches we track, and Adairs accounted for 2.8%. - Bed Threads was ahead of Adairs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adairs’ share of searches among bedding brands in Australia moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 4.5K to 4K. - Across the 12 months ending September 2026, Bed Threads’ share of searches among bedding brands in Australia moved from 9.9% to 10.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bed Threads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adairs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bed Threads was listed before Adairs in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bed Threads | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sheridan | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sheet Society | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Linen House | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adairs | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Canningvale | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bambury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KAS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "What are the best sheets to buy in Australia?": 1. Linen House, 2. Sheet Society, 3. Bed Threads, 4. Sheridan - Asked ChatGPT "Which bed linen brand is best quality in Australia?": 1. Sheridan, 2. Bed Threads, 3. Sheet Society, 4. Adairs - Asked ChatGPT "What's the best Australian bedding brand?": 1. Sheridan, 2. Bed Threads, 3. Sheet Society, 4. Adairs, 5. Canningvale - Searched Google, AI Overview "bed sheets": 1. Adairs - Searched Google, AI Overview "best sheets": 1. Bed Threads, 2. Linen House, 3. Sheet Society Not named in any answer: Bambury and KAS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia bedding brands in September 2026? - In September 2026, Bed Threads gained share of searches among bedding brands in Australia, from 9.5% to 10.2%. - Estimated monthly branded searches for Adairs in Australia fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026. ## Month by month | Month | Adairs estimated searches | Adairs Share of Search | Adairs rank | Bed Threads estimated searches | Bed Threads Share of Search | Bed Threads rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 2.5% | 6 | 18.1K | 9.9% | 3 | | Nov 2025 | 6K | 2.4% | 6 | 33.1K | 13% | 3 | | Dec 2025 | 4.8K | 2.8% | 6 | 22.2K | 12.7% | 4 | | Jan 2026 | 5.5K | 3.3% | 6 | 18.1K | 11% | 4 | | Feb 2026 | 4K | 2.9% | 6 | 12.1K | 8.6% | 4 | | Mar 2026 | 4.8K | 2.8% | 6 | 18.1K | 10.4% | 4 | | Apr 2026 | 4.8K | 3% | 6 | 14.8K | 9.3% | 4 | | May 2026 | 5.5K | 3.2% | 5 | 14.8K | 8.7% | 4 | | Jun 2026 | 5.3K | 2.9% | 6 | 18.1K | 10.1% | 4 | | Jul 2026 | 4.8K | 3.1% | 6 | 14.8K | 9.6% | 4 | | Aug 2026 | 4.8K | 3.1% | 6 | 14.8K | 9.5% | 4 | | Sep 2026 | 4K | 2.8% | 6 | 14.8K | 10.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adairs’ and Bed Threads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adairs**: Measured on the search terms “adairs bedding” and “adairs sheets”, summed into one figure. - **Bed Threads**: Measured on the search term “bed threads”. - [Adairs profile](/demand/au/brands/adairs) - [Bed Threads profile](/demand/au/brands/bed-threads) - [All bedding brands in Australia](/demand/au/categories/au-bedding-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adairs or Bed Threads more popular in search? In September 2026, Bed Threads had more branded searches than Adairs among bedding brands in Australia. Bed Threads had about 14,800 branded searches, while Adairs had 4,000. Bed Threads made up 10.2% of all bedding brand searches we track, and Adairs accounted for 2.8%. ## Cite this page Brandwave. "Adairs vs Bed Threads: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/adairs-vs-bed-threads This page is also available as HTML at https://gobrandwave.com/demand/au/compare/adairs-vs-bed-threads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.