--- title: "Adairs vs Bambury: Which is searched more in Australia?" description: "Is Adairs or Bambury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/adairs-vs-bambury" publisher: "Brandwave" --- # Adairs vs Bambury: Which is searched more in Australia? Is Adairs or Bambury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adairs and Bambury - **Competitive set**: Bedding brands - **Market**: Australia - **Month measured**: Sep 2026 - **Adairs Share of Search**: 2.8% - **Bambury Share of Search**: 0.69% ## Is Adairs or Bambury more popular in search? - In September 2026, Adairs had more branded searches than Bambury among bedding brands in Australia. Adairs had about 4,000 branded searches, while Bambury had 1,000. Adairs made up 2.8% of all bedding brand searches we track, and Bambury accounted for 0.69%. - Adairs was ahead of Bambury in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adairs’ share of searches among bedding brands in Australia moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 4.5K to 4K. - Across the 12 months ending September 2026, Bambury’s share of searches among bedding brands in Australia moved from 0.55% to 0.69%, and its estimated monthly branded searches held steady at 1K. ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adairs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bambury did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bed Threads | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sheridan | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sheet Society | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Linen House | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adairs | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Canningvale | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bambury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KAS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "What are the best sheets to buy in Australia?": 1. Linen House, 2. Sheet Society, 3. Bed Threads, 4. Sheridan - Asked ChatGPT "Which bed linen brand is best quality in Australia?": 1. Sheridan, 2. Bed Threads, 3. Sheet Society, 4. Adairs - Asked ChatGPT "What's the best Australian bedding brand?": 1. Sheridan, 2. Bed Threads, 3. Sheet Society, 4. Adairs, 5. Canningvale - Searched Google, AI Overview "bed sheets": 1. Adairs - Searched Google, AI Overview "best sheets": 1. Bed Threads, 2. Linen House, 3. Sheet Society Not named in any answer: Bambury and KAS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia bedding brands in September 2026? - Estimated monthly branded searches for Adairs in Australia fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026. ## Month by month | Month | Adairs estimated searches | Adairs Share of Search | Adairs rank | Bambury estimated searches | Bambury Share of Search | Bambury rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 2.5% | 6 | 1K | 0.55% | 8 | | Nov 2025 | 6K | 2.4% | 6 | 1.3K | 0.51% | 7 | | Dec 2025 | 4.8K | 2.8% | 6 | 1.3K | 0.75% | 7 | | Jan 2026 | 5.5K | 3.3% | 6 | 1K | 0.61% | 7 | | Feb 2026 | 4K | 2.9% | 6 | 880 | 0.63% | 8 | | Mar 2026 | 4.8K | 2.8% | 6 | 1K | 0.57% | 8 | | Apr 2026 | 4.8K | 3% | 6 | 1.3K | 0.82% | 7 | | May 2026 | 5.5K | 3.2% | 5 | 1.3K | 0.76% | 7 | | Jun 2026 | 5.3K | 2.9% | 6 | 1K | 0.56% | 8 | | Jul 2026 | 4.8K | 3.1% | 6 | 1K | 0.65% | 7 | | Aug 2026 | 4.8K | 3.1% | 6 | 1.3K | 0.84% | 7 | | Sep 2026 | 4K | 2.8% | 6 | 1K | 0.69% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Adairs’ and Bambury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adairs**: Measured on the search terms “adairs bedding” and “adairs sheets”, summed into one figure. - **Bambury**: Measured on the search term “bambury”. - [Adairs profile](/demand/au/brands/adairs) - [Bambury profile](/demand/au/brands/bambury) - [All bedding brands in Australia](/demand/au/categories/au-bedding-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adairs or Bambury more popular in search? In September 2026, Adairs had more branded searches than Bambury among bedding brands in Australia. Adairs had about 4,000 branded searches, while Bambury had 1,000. Adairs made up 2.8% of all bedding brand searches we track, and Bambury accounted for 0.69%. ## Cite this page Brandwave. "Adairs vs Bambury: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/adairs-vs-bambury This page is also available as HTML at https://gobrandwave.com/demand/au/compare/adairs-vs-bambury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.