--- title: "Actionstep vs Smokeball: Which is searched more in Australia?" description: "Is Actionstep or Smokeball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Legal practice software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/actionstep-vs-smokeball" publisher: "Brandwave" --- # Actionstep vs Smokeball: Which is searched more in Australia? Is Actionstep or Smokeball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Legal practice software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Actionstep and Smokeball - **Competitive set**: Legal practice software - **Market**: Australia - **Month measured**: Sep 2026 - **Actionstep Share of Search**: 34.6% - **Smokeball Share of Search**: 15.2% ## Is Actionstep or Smokeball more popular in search? - In September 2026, Actionstep had more branded searches than Smokeball among legal practice software in Australia. Actionstep had about 6,600 branded searches, while Smokeball had 2,900. Actionstep made up 34.6% of all legal practice software searches we track, and Smokeball accounted for 15.2%. - Actionstep was ahead of Smokeball in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Actionstep’s share of searches among legal practice software in Australia moved from 45.2% to 34.6%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Smokeball’s share of searches among legal practice software in Australia moved from 16.2% to 15.2%, and its estimated monthly branded searches held steady at 2.9K. ## Top legal practice software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Actionstep and Smokeball were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Smokeball was listed before Actionstep in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEAP | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smokeball | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Clio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Actionstep | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | SILQ | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | LawMaster | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about legal practice software - Asked ChatGPT "What's the best practice management software for Australian law firms?": 1. Smokeball, 2. LEAP, 3. Actionstep, 4. Clio - Asked ChatGPT "Which legal software is best for a small law firm in Australia?": 1. Smokeball, 2. LEAP, 3. Actionstep, 4. Clio - Asked ChatGPT "What practice management software do Australian lawyers use?": 1. LEAP, 2. Smokeball, 3. Actionstep, 4. Clio, 5. LawMaster, 6. SILQ - Searched Google, AI Overview "legal practice management software": 1. LEAP, 2. Clio, 3. SILQ - Searched Google, AI Overview "legal software": 1. LEAP, 2. Clio, 3. SILQ Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia legal practice software in September 2026? - In September 2026, Smokeball lost share of searches among legal practice software in Australia, from 20.1% to 15.2%. - In September 2026, Actionstep lost share of searches among legal practice software in Australia, from 36.8% to 34.6%. ## Month by month | Month | Actionstep estimated searches | Actionstep Share of Search | Actionstep rank | Smokeball estimated searches | Smokeball Share of Search | Smokeball rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 45.2% | 1 | 2.9K | 16.2% | 3 | | Nov 2025 | 8.1K | 45.2% | 1 | 2.9K | 16.2% | 3 | | Dec 2025 | 5.4K | 41.5% | 1 | 2.4K | 18.4% | 3 | | Jan 2026 | 5.4K | 36.1% | 1 | 2.9K | 19.4% | 3 | | Feb 2026 | 8.1K | 44.8% | 1 | 2.9K | 16% | 3 | | Mar 2026 | 9.9K | 45.4% | 1 | 3.6K | 16.5% | 3 | | Apr 2026 | 6.6K | 40.1% | 1 | 2.9K | 17.6% | 3 | | May 2026 | 8.1K | 42.5% | 1 | 3.6K | 18.9% | 3 | | Jun 2026 | 6.6K | 38.8% | 1 | 3.6K | 21.2% | 3 | | Jul 2026 | 6.6K | 38.2% | 1 | 3.6K | 20.8% | 3 | | Aug 2026 | 6.6K | 36.8% | 1 | 3.6K | 20.1% | 3 | | Sep 2026 | 6.6K | 34.6% | 1 | 2.9K | 15.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Actionstep’s and Smokeball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Actionstep**: Measured on the search term “actionstep”. - **Smokeball**: Measured on the search term “smokeball”. - [Actionstep profile](/demand/au/brands/actionstep) - [Smokeball profile](/demand/au/brands/smokeball) - [All legal practice software in Australia](/demand/au/categories/au-legal-practice-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Actionstep or Smokeball more popular in search? In September 2026, Actionstep had more branded searches than Smokeball among legal practice software in Australia. Actionstep had about 6,600 branded searches, while Smokeball had 2,900. Actionstep made up 34.6% of all legal practice software searches we track, and Smokeball accounted for 15.2%. ## Cite this page Brandwave. "Actionstep vs Smokeball: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/actionstep-vs-smokeball This page is also available as HTML at https://gobrandwave.com/demand/au/compare/actionstep-vs-smokeball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.