--- title: "Abby Health vs Pilot: Which is searched more in Australia?" description: "Is Abby Health or Pilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Telehealth services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/abby-health-vs-pilot-health" publisher: "Brandwave" --- # Abby Health vs Pilot: Which is searched more in Australia? Is Abby Health or Pilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Telehealth services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Abby Health and Pilot - **Competitive set**: Telehealth services - **Market**: Australia - **Month measured**: Sep 2026 - **Abby Health Share of Search**: 21.2% - **Pilot Share of Search**: 3% ## Is Abby Health or Pilot more popular in search? - In September 2026, Abby Health had more branded searches than Pilot among telehealth services in Australia. Abby Health had about 27,100 branded searches, while Pilot had 3,860. Abby Health made up 21.2% of all telehealth service searches we track, and Pilot accounted for 3%. - Abby Health was ahead of Pilot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Abby Health’s share of searches among telehealth services in Australia moved from 11.8% to 21.2%, and its estimated monthly branded searches moved from 18.1K to 27.1K. - Across the 12 months ending September 2026, Pilot’s share of searches among telehealth services in Australia held steady at 3%, and its estimated monthly branded searches moved from 4.7K to 3.9K. ## Top telehealth services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Abby Health was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pilot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qoctor | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Abby Health | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Doctors on Demand | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | InstantScripts | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Instant Consult | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Pilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Juniper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about telehealth services - Asked ChatGPT "Which telehealth service should I use in Australia?": 1. InstantScripts - Asked ChatGPT "What are the best online doctor services in Australia?": 1. Qoctor, 2. InstantScripts - Asked ChatGPT "What's the cheapest way to get a script from an online doctor in Australia?": 1. Qoctor, 2. InstantScripts - Searched Google, AI Overview "online doctor australia": 1. Doctors on Demand, 2. Abby Health, 3. Instant Consult, 4. Qoctor - Searched Google, AI Overview "online gp": 1. Abby Health, 2. Doctors on Demand, 3. Qoctor, 4. Instant Consult Not named in any answer: Pilot and Juniper. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia telehealth services in September 2026? - In September 2026, Abby Health gained share of searches among telehealth services in Australia, from 18.4% to 21.2%. - Estimated monthly branded searches for Pilot in Australia fell 17.2% over 12 measured months, from 4.7K to 3.9K in September 2026. ## Month by month | Month | Abby Health estimated searches | Abby Health Share of Search | Abby Health rank | Pilot estimated searches | Pilot Share of Search | Pilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 11.8% | 2 | 4.7K | 3% | 6 | | Nov 2025 | 18.1K | 12.3% | 2 | 4.7K | 3.2% | 6 | | Dec 2025 | 18.1K | 12.6% | 2 | 4.6K | 3.2% | 6 | | Jan 2026 | 18.1K | 11.7% | 3 | 5.7K | 3.7% | 6 | | Feb 2026 | 18.1K | 14% | 2 | 4.7K | 3.7% | 6 | | Mar 2026 | 22.2K | 14.4% | 2 | 4.7K | 3% | 6 | | Apr 2026 | 22.2K | 16.6% | 2 | 4.7K | 3.5% | 6 | | May 2026 | 27.1K | 18.6% | 2 | 4.6K | 3.2% | 5 | | Jun 2026 | 27.1K | 18.9% | 2 | 3.8K | 2.7% | 5 | | Jul 2026 | 27.1K | 18.9% | 2 | 3.8K | 2.7% | 6 | | Aug 2026 | 27.1K | 18.4% | 2 | 4.7K | 3.2% | 5 | | Sep 2026 | 27.1K | 21.2% | 2 | 3.9K | 3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Abby Health’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Abby Health**: Measured on the search term “abby health”. - **Pilot**: Measured on the search terms “pilot health” and “pilot mens health”, summed into one figure. - [Abby Health profile](/demand/au/brands/abby-health) - [Pilot profile](/demand/au/brands/pilot-health) - [All telehealth services in Australia](/demand/au/categories/au-telehealth-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Abby Health or Pilot more popular in search? In September 2026, Abby Health had more branded searches than Pilot among telehealth services in Australia. Abby Health had about 27,100 branded searches, while Pilot had 3,860. Abby Health made up 21.2% of all telehealth service searches we track, and Pilot accounted for 3%. ## Cite this page Brandwave. "Abby Health vs Pilot: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/abby-health-vs-pilot-health This page is also available as HTML at https://gobrandwave.com/demand/au/compare/abby-health-vs-pilot-health. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.