---
title: "Abby Health vs InstantScripts: Which is searched more in Australia?"
description: "Is Abby Health or InstantScripts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Telehealth services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/abby-health-vs-instantscripts"
publisher: "Brandwave"
---

# Abby Health vs InstantScripts: Which is searched more in Australia?

Is Abby Health or InstantScripts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Telehealth services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Abby Health and InstantScripts
- **Competitive set**: Telehealth services
- **Market**: Australia
- **Month measured**: Sep 2026
- **Abby Health Share of Search**: 21.2%
- **InstantScripts Share of Search**: 58.8%

## Is Abby Health or InstantScripts more popular in search?

- In September 2026, InstantScripts had more branded searches than Abby Health among telehealth services in Australia. InstantScripts had about 75,300 branded searches, while Abby Health had 27,100. InstantScripts made up 58.8% of all telehealth service searches we track, and Abby Health accounted for 21.2%.
- InstantScripts was ahead of Abby Health in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Abby Health’s share of searches among telehealth services in Australia moved from 11.8% to 21.2%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
- Across the 12 months ending September 2026, InstantScripts’ share of searches among telehealth services in Australia moved from 57.9% to 58.8%, and its estimated monthly branded searches moved from 88.8K to 75.3K.

## Top telehealth services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, InstantScripts was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Abby Health was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Abby Health and InstantScripts were each listed first in two of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Qoctor | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Abby Health | 2nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Doctors on Demand | 2nd | 0 of 3 | 2 of 2 | 2 of 5 |
| InstantScripts | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Instant Consult | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Pilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Juniper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about telehealth services

- Asked ChatGPT "Which telehealth service should I use in Australia?": 1. InstantScripts
- Asked ChatGPT "What are the best online doctor services in Australia?": 1. Qoctor, 2. InstantScripts
- Asked ChatGPT "What's the cheapest way to get a script from an online doctor in Australia?": 1. Qoctor, 2. InstantScripts
- Searched Google, AI Overview "online doctor australia": 1. Doctors on Demand, 2. Abby Health, 3. Instant Consult, 4. Qoctor
- Searched Google, AI Overview "online gp": 1. Abby Health, 2. Doctors on Demand, 3. Qoctor, 4. Instant Consult

Not named in any answer: Pilot and Juniper.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How did search popularity change for Australia telehealth services in September 2026?

- In September 2026, Abby Health gained share of searches among telehealth services in Australia, from 18.4% to 21.2%.
- In September 2026, InstantScripts lost share of searches among telehealth services in Australia, from 60.2% to 58.8%.

## Month by month

| Month | Abby Health estimated searches | Abby Health Share of Search | Abby Health rank | InstantScripts estimated searches | InstantScripts Share of Search | InstantScripts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 11.8% | 2 | 88.8K | 57.9% | 1 |
| Nov 2025 | 18.1K | 12.3% | 2 | 88.8K | 60.5% | 1 |
| Dec 2025 | 18.1K | 12.6% | 2 | 88.8K | 61.8% | 1 |
| Jan 2026 | 18.1K | 11.7% | 3 | 88.8K | 57.3% | 1 |
| Feb 2026 | 18.1K | 14% | 2 | 72.6K | 56.2% | 1 |
| Mar 2026 | 22.2K | 14.4% | 2 | 92.1K | 59.9% | 1 |
| Apr 2026 | 22.2K | 16.6% | 2 | 75.3K | 56.3% | 1 |
| May 2026 | 27.1K | 18.6% | 2 | 88.8K | 61.1% | 1 |
| Jun 2026 | 27.1K | 18.9% | 2 | 88.8K | 61.8% | 1 |
| Jul 2026 | 27.1K | 18.9% | 2 | 88.8K | 62.1% | 1 |
| Aug 2026 | 27.1K | 18.4% | 2 | 88.8K | 60.2% | 1 |
| Sep 2026 | 27.1K | 21.2% | 2 | 75.3K | 58.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Abby Health’s and InstantScripts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Abby Health**: Measured on the search term “abby health”.
- **InstantScripts**: Measured on the search terms “instant scripts” and “instantscripts”, summed into one figure.

- [Abby Health profile](/demand/au/brands/abby-health)
- [InstantScripts profile](/demand/au/brands/instantscripts)
- [All telehealth services in Australia](/demand/au/categories/au-telehealth-services): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Abby Health or InstantScripts more popular in search?

In September 2026, InstantScripts had more branded searches than Abby Health among telehealth services in Australia. InstantScripts had about 75,300 branded searches, while Abby Health had 27,100. InstantScripts made up 58.8% of all telehealth service searches we track, and Abby Health accounted for 21.2%.

## Cite this page

Brandwave. "Abby Health vs InstantScripts: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/abby-health-vs-instantscripts

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/abby-health-vs-instantscripts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
