--- title: "a2 Platinum vs Bellamy's Organic: Which is searched more in Australia?" description: "Is a2 Platinum or Bellamy's Organic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/a2-platinum-vs-bellamys-organic" publisher: "Brandwave" --- # a2 Platinum vs Bellamy's Organic: Which is searched more in Australia? Is a2 Platinum or Bellamy's Organic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: a2 Platinum and Bellamy's Organic - **Competitive set**: Baby formula brands - **Market**: Australia - **Month measured**: Sep 2026 - **a2 Platinum Share of Search**: 1.7% - **Bellamy's Organic Share of Search**: 8.5% ## Is a2 Platinum or Bellamy's Organic more popular in search? - In September 2026, Bellamy's Organic had more branded searches than a2 Platinum among baby formula brands in Australia. Bellamy's Organic had about 2,400 branded searches, while a2 Platinum had 480. Bellamy's Organic made up 8.5% of all baby formula brand searches we track, and a2 Platinum accounted for 1.7%. - Bellamy's Organic was ahead of a2 Platinum in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, a2 Platinum’s share of searches among baby formula brands in Australia moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending September 2026, Bellamy's Organic’s share of searches among baby formula brands in Australia moved from 12.5% to 8.5%, and its estimated monthly branded searches moved from 3.6K to 2.4K. ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bellamy's Organic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. a2 Platinum was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. a2 Platinum and Bellamy's Organic were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aptamil | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Karicare | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bellamy's Organic | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | a2 Platinum | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | S-26 | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Little Oak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NAN | Not ranked | 2 of 3 | 0 of 2 | 2 of 5 | | Bubs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oli6 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kendamil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature One Dairy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby formula brands - Asked ChatGPT "Which baby formula should I use in Australia?": 1. Aptamil, 2. Karicare, 3. NAN - Asked ChatGPT "What are the best baby formula brands in Australia?": 1. Aptamil, 2. Karicare, 3. Bellamy's Organic, 4. S-26 - Asked ChatGPT "What's the best formula for a baby with a sensitive tummy?": 1. Aptamil, 2. Karicare, 3. NAN - Searched Google, AI Overview "baby formula": 1. Bellamy's Organic - Searched Google, AI Overview "infant formula": 1. Aptamil, 2. a2 Platinum Not named in any answer: Little Oak, Bubs, Oli6, Kendamil and Nature One Dairy. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia baby formula brands in September 2026? - In September 2026, Karicare overtook Bellamy's Organic to rank 4th among baby formula brands in Australia, with 10.3% of the searches. - Bellamy's Organic’s share of searches among baby formula brands in Australia has lost ground for 3 months in a row, from 9.4% to 8.5% in September 2026. - In September 2026, a2 Platinum rose from 11th to 10th among baby formula brands in Australia. ## Month by month | Month | a2 Platinum estimated searches | a2 Platinum Share of Search | a2 Platinum rank | Bellamy's Organic estimated searches | Bellamy's Organic Share of Search | Bellamy's Organic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 1.3% | 11 | 3.6K | 12.5% | 3 | | Nov 2025 | 320 | 1.2% | 11 | 2.9K | 10.8% | 4 | | Dec 2025 | 320 | 1.3% | 11 | 2.4K | 9.9% | 4 | | Jan 2026 | 390 | 1.3% | 11 | 2.4K | 8.1% | 4 | | Feb 2026 | 320 | 1.5% | 11 | 1.9K | 8.7% | 4 | | Mar 2026 | 390 | 1.6% | 11 | 2.9K | 11.8% | 4 | | Apr 2026 | 390 | 1.5% | 11 | 4.4K | 17.3% | 3 | | May 2026 | 480 | 1.9% | 10 | 4.4K | 17.3% | 3 | | Jun 2026 | 390 | 1.5% | 11 | 2.4K | 9.4% | 4 | | Jul 2026 | 480 | 1.8% | 10 | 2.4K | 9.1% | 4 | | Aug 2026 | 390 | 1.4% | 11 | 2.4K | 8.9% | 4 | | Sep 2026 | 480 | 1.7% | 10 | 2.4K | 8.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using a2 Platinum’s and Bellamy's Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **a2 Platinum**: Measured on the search term “a2 platinum”. - **Bellamy's Organic**: Measured on the search term “bellamys”. - [a2 Platinum profile](/demand/au/brands/a2-platinum) - [Bellamy's Organic profile](/demand/au/brands/bellamys-organic) - [All baby formula brands in Australia](/demand/au/categories/au-baby-formula-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is a2 Platinum or Bellamy's Organic more popular in search? In September 2026, Bellamy's Organic had more branded searches than a2 Platinum among baby formula brands in Australia. Bellamy's Organic had about 2,400 branded searches, while a2 Platinum had 480. Bellamy's Organic made up 8.5% of all baby formula brand searches we track, and a2 Platinum accounted for 1.7%. ## Cite this page Brandwave. "a2 Platinum vs Bellamy's Organic: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/a2-platinum-vs-bellamys-organic This page is also available as HTML at https://gobrandwave.com/demand/au/compare/a2-platinum-vs-bellamys-organic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.