--- title: "1st Energy vs Red Energy: Which is searched more in Australia?" description: "Is 1st Energy or Red Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/1st-energy-vs-red-energy" publisher: "Brandwave" --- # 1st Energy vs Red Energy: Which is searched more in Australia? Is 1st Energy or Red Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 1st Energy and Red Energy - **Competitive set**: Energy retailers - **Market**: Australia - **Month measured**: Sep 2026 - **1st Energy Share of Search**: 2.6% - **Red Energy Share of Search**: 10.7% ## Is 1st Energy or Red Energy more popular in search? - In September 2026, Red Energy had more branded searches than 1st Energy among energy retailers in Australia. Red Energy had about 110,000 branded searches, while 1st Energy had 27,100. Red Energy made up 10.7% of all energy retailer searches we track, and 1st Energy accounted for 2.6%. - Red Energy was ahead of 1st Energy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 1st Energy’s share of searches among energy retailers in Australia moved from 0.69% to 2.6%, and its estimated monthly branded searches moved from 6.6K to 27.1K. - Across the 12 months ending September 2026, Red Energy’s share of searches among energy retailers in Australia moved from 11.5% to 10.7%, and its estimated monthly branded searches held steady at 110K. ## Top energy retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 1st Energy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Red Energy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. 1st Energy was listed before Red Energy in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GloBird Energy | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | OVO | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Origin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | AGL | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Red Energy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | 1st Energy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Momentum Energy | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EnergyAustralia | 8th | 2 of 3 | 2 of 2 | 4 of 5 | | Alinta Energy | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Powershop | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Lumo Energy | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Amber | 12th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about energy retailers - Asked ChatGPT "Which energy retailer should I switch to in Australia?": 1. OVO, 2. GloBird Energy, 3. Powershop, 4. AGL, 5. EnergyAustralia, 6. 1st Energy, 7. Origin - Asked ChatGPT "What are the best energy retailers in Australia?": 1. Red Energy, 2. Momentum Energy, 3. Alinta Energy, 4. Lumo Energy, 5. Origin, 6. AGL, 7. EnergyAustralia - Asked ChatGPT "What's the cheapest good electricity provider in Australia for a home with solar panels?": 1. GloBird Energy, 2. Origin, 3. Amber - Searched Google, AI Overview "compare electricity": 1. EnergyAustralia - Searched Google, AI Overview "best energy provider": 1. GloBird Energy, 2. OVO, 3. 1st Energy, 4. AGL, 5. Origin, 6. EnergyAustralia Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia energy retailers in September 2026? - In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches. ## Month by month | Month | 1st Energy estimated searches | 1st Energy Share of Search | 1st Energy rank | Red Energy estimated searches | Red Energy Share of Search | Red Energy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.69% | 12 | 110K | 11.5% | 4 | | Nov 2025 | 6.6K | 0.75% | 12 | 90.5K | 10.3% | 4 | | Dec 2025 | 5.4K | 0.65% | 12 | 90.5K | 10.8% | 4 | | Jan 2026 | 8.1K | 0.83% | 12 | 110K | 11.2% | 4 | | Feb 2026 | 6.6K | 0.71% | 12 | 110K | 11.8% | 4 | | Mar 2026 | 8.1K | 0.77% | 12 | 110K | 10.5% | 4 | | Apr 2026 | 8.1K | 0.89% | 12 | 90.5K | 10% | 5 | | May 2026 | 12.1K | 1.2% | 12 | 110K | 10.8% | 4 | | Jun 2026 | 18.1K | 1.7% | 11 | 110K | 10.6% | 4 | | Jul 2026 | 22.2K | 1.8% | 10 | 135K | 11.2% | 4 | | Aug 2026 | 18.1K | 1.7% | 9 | 110K | 10.6% | 4 | | Sep 2026 | 27.1K | 2.6% | 7 | 110K | 10.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using 1st Energy’s and Red Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **1st Energy**: Measured on the search term “1st energy”. - **Red Energy**: Measured on the search term “red energy”. - [1st Energy profile](/demand/au/brands/1st-energy) - [Red Energy profile](/demand/au/brands/red-energy) - [All energy retailers in Australia](/demand/au/categories/au-energy-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 1st Energy or Red Energy more popular in search? In September 2026, Red Energy had more branded searches than 1st Energy among energy retailers in Australia. Red Energy had about 110,000 branded searches, while 1st Energy had 27,100. Red Energy made up 10.7% of all energy retailer searches we track, and 1st Energy accounted for 2.6%. ## Cite this page Brandwave. "1st Energy vs Red Energy: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/1st-energy-vs-red-energy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/1st-energy-vs-red-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.