---
title: "Woolworths Group brands and Share of Search"
description: "The brands Woolworths Group markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/woolworths-group"
publisher: "Brandwave"
---

# Woolworths Group brands and Share of Search

The brands Woolworths Group markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Woolworths Group
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Everyday Pet Insurance | Pet insurance providers | 1 | 26.2% | 19.2K |
| Woolworths | Supermarkets | 2 | 32.7% | 2.9M |

- [Everyday Pet Insurance](/demand/au/brands/everyday-pet-insurance)
- [Woolworths](/demand/au/brands/woolworths-supermarkets)

## Brand competitors

- [Coles](/demand/au/brands/coles): 1st place in AU Supermarkets estimated Share of Search at 33.2% in Sep 2026.
- [Aldi](/demand/au/brands/aldi-supermarkets): 3rd place in AU Supermarkets estimated Share of Search at 27.2% in Sep 2026.
- [Bow Wow Meow](/demand/au/brands/bow-wow-meow): 2nd place in AU Pet insurance providers estimated Share of Search at 18.4% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Woolworths Group brands and Share of Search". https://gobrandwave.com/demand/au/companies/woolworths-group

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/woolworths-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.