---
title: "Treasury Wine Estates brands and Share of Search"
description: "The brands Treasury Wine Estates markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/treasury-wine-estates"
publisher: "Brandwave"
---

# Treasury Wine Estates brands and Share of Search

The brands Treasury Wine Estates markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Treasury Wine Estates
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Penfolds | Wine brands | 1 | 40.1% | 14.8K |
| Wolf Blass | Wine brands | 6 | 4.3% | 1.6K |

- [Penfolds](/demand/au/brands/penfolds)
- [Wolf Blass](/demand/au/brands/wolf-blass)

## Brand competitors

- [Brown Brothers](/demand/au/brands/brown-brothers): 2nd place in AU Wine brands estimated Share of Search at 17.9% in Sep 2026.
- [Jacob's Creek](/demand/au/brands/jacobs-creek): 3rd place in AU Wine brands estimated Share of Search at 17.9% in Sep 2026.
- [Yalumba](/demand/au/brands/yalumba): 4th place in AU Wine brands estimated Share of Search at 14.6% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Treasury Wine Estates brands and Share of Search". https://gobrandwave.com/demand/au/companies/treasury-wine-estates

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/treasury-wine-estates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.