---
title: "Telstra brands and Share of Search"
description: "The brands Telstra markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/telstra"
publisher: "Brandwave"
---

# Telstra brands and Share of Search

The brands Telstra markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Telstra
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Telstra | Mobile providers | 6 | 5.5% | 45.5K |
| Telstra | NBN providers | 9 | 2.4% | 45.5K |
| Belong | Mobile providers | 7 | 4% | 25.1K |
| Belong | NBN providers | 12 | 0.46% | 25.1K |

- [Telstra](/demand/au/brands/telstra)
- [Belong](/demand/au/brands/belong)

## Brand competitors

- [Aussie Broadband](/demand/au/brands/aussie-broadband): 1st place in AU NBN providers estimated Share of Search at 26.2% in Sep 2026.
- [ALDI Mobile](/demand/au/brands/aldi-mobile): 1st place in AU Mobile providers estimated Share of Search at 24.1% in Sep 2026.
- [amaysim](/demand/au/brands/amaysim): 2nd place in AU Mobile providers estimated Share of Search at 24.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Telstra brands and Share of Search". https://gobrandwave.com/demand/au/companies/telstra

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/telstra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.