---
title: "Sanitarium brands and Share of Search"
description: "The brands Sanitarium markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/sanitarium"
publisher: "Brandwave"
---

# Sanitarium brands and Share of Search

The brands Sanitarium markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Sanitarium
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Weet-Bix | Cereal brands | 1 | 62.8% | 33.1K |
| So Good | Plant milk brands | 5 | 1.1% | 480 |

- [Weet-Bix](/demand/au/brands/weet-bix)
- [So Good](/demand/au/brands/so-good)

## Brand competitors

- [Oatly](/demand/au/brands/oatly): 1st place in AU Plant milk brands estimated Share of Search at 75.3% in Sep 2026.
- [Uncle Tobys](/demand/au/brands/uncle-tobys): 2nd place in AU Cereal brands estimated Share of Search at 29% in Sep 2026.
- [Milklab](/demand/au/brands/milklab): 2nd place in AU Plant milk brands estimated Share of Search at 10% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sanitarium brands and Share of Search". https://gobrandwave.com/demand/au/companies/sanitarium

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/sanitarium. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.