---
title: "Procter & Gamble brands and Share of Search"
description: "Consumer products company whose personal-care portfolio includes Native."
canonical: "https://gobrandwave.com/demand/au/companies/procter-and-gamble"
publisher: "Brandwave"
---

# Procter & Gamble brands and Share of Search

Consumer products company whose personal-care portfolio includes Native.

## Key facts

- **Company**: Procter & Gamble
- **Market**: Australia
- **Brands tracked**: 8
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Native | Deodorant brands | 8 | 2.9% | 1.6K |
| Braun | Shaver and razor brands | 4 | 5% | 2.9K |
| Gillette | Shaver and razor brands | 2 | 16.8% | 9.8K |
| Head & Shoulders | Shampoo and haircare brands | 5 | 4.8% | 6.6K |
| Old Spice | Deodorant brands | 6 | 8% | 4.4K |
| Oral-B | Oral care brands | 7 | 7.7% | 6.6K |
| Pampers | Nappy brands | 5 | 5.3% | 2.4K |
| Pantene | Shampoo and haircare brands | 11 | 2.6% | 3.6K |

- [Native](/demand/au/brands/native)
- [Braun](/demand/au/brands/braun)
- [Gillette](/demand/au/brands/gillette)
- [Head & Shoulders](/demand/au/brands/head-and-shoulders)
- [Old Spice](/demand/au/brands/old-spice)
- [Oral-B](/demand/au/brands/oral-b)
- [Pampers](/demand/au/brands/pampers)
- [Pantene](/demand/au/brands/pantene)

## Brand competitors

- [Manscaped](/demand/au/brands/manscaped): 1st place in AU Shaver and razor brands estimated Share of Search at 46.6% in Sep 2026.
- [Kérastase](/demand/au/brands/kerastase): 1st place in AU Shampoo and haircare brands estimated Share of Search at 36.3% in Sep 2026.
- [Huggies](/demand/au/brands/huggies): 1st place in AU Nappy brands estimated Share of Search at 33% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Procter & Gamble brands and Share of Search". https://gobrandwave.com/demand/au/companies/procter-and-gamble

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/procter-and-gamble. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.