---
title: "Nestlé brands and Share of Search"
description: "The brands Nestlé markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/nestle"
publisher: "Brandwave"
---

# Nestlé brands and Share of Search

The brands Nestlé markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Nestlé
- **Market**: Australia
- **Brands tracked**: 5
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Maggi | Instant noodle brands | 4 | 8.9% | 6.4K |
| NAN | Baby formula brands | 3 | 15.6% | 4.4K |
| Optifast | Meal replacement brands | 2 | 24.8% | 12.1K |
| Supercoat | Dog food brands | 8 | 2.7% | 2.4K |
| Uncle Tobys | Cereal brands | 2 | 29% | 15.3K |

- [Maggi](/demand/au/brands/maggi)
- [NAN](/demand/au/brands/nan)
- [Optifast](/demand/au/brands/optifast)
- [Supercoat](/demand/au/brands/supercoat)
- [Uncle Tobys](/demand/au/brands/uncle-tobys)

## Brand competitors

- [Weet-Bix](/demand/au/brands/weet-bix): 1st place in AU Cereal brands estimated Share of Search at 62.8% in Sep 2026.
- [Lyka](/demand/au/brands/lyka): 1st place in AU Dog food brands estimated Share of Search at 43.7% in Sep 2026.
- [The Man Shake](/demand/au/brands/man-shake): 1st place in AU Meal replacement brands estimated Share of Search at 37.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nestlé brands and Share of Search". https://gobrandwave.com/demand/au/companies/nestle

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/nestle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.