---
title: "National Australia Bank brands and Share of Search"
description: "The brands National Australia Bank markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/national-australia-bank"
publisher: "Brandwave"
---

# National Australia Bank brands and Share of Search

The brands National Australia Bank markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: National Australia Bank
- **Market**: Australia
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| nabtrade | Share trading platforms | 2 | 13.7% | 40.5K |
| NAB | Banks | 4 | 18.1% | 1M |
| ubank | Banks | 7 | 1.3% | 75.6K |
| ubank | Online home loan lenders | 1 | 42.4% | 75.6K |

- [nabtrade](/demand/au/brands/nabtrade)
- [NAB](/demand/au/brands/nab-bank)
- [ubank](/demand/au/brands/ubank)

## Brand competitors

- [CommSec](/demand/au/brands/commsec): 1st place in AU Share trading platforms estimated Share of Search at 56% in Sep 2026.
- [CommBank](/demand/au/brands/commbank): 1st place in AU Banks estimated Share of Search at 28.4% in Sep 2026.
- [Pepper Money](/demand/au/brands/pepper-money): 2nd place in AU Online home loan lenders estimated Share of Search at 27.7% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "National Australia Bank brands and Share of Search". https://gobrandwave.com/demand/au/companies/national-australia-bank

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/national-australia-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.