---
title: "MYOB brands and Share of Search"
description: "Business management and accounting software for small and medium businesses across Australia and New Zealand."
canonical: "https://gobrandwave.com/demand/au/companies/myob"
publisher: "Brandwave"
---

# MYOB brands and Share of Search

Business management and accounting software for small and medium businesses across Australia and New Zealand.

## Key facts

- **Company**: MYOB
- **Legal name**: MYOB Group
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| MYOB | Rostering and payroll software | 9 | 0.26% | 111K |
| MYOB | Small business accounting software | 2 | 13.2% | 111K |
| MYOB Practice | Accounting practice software | 5 | 12.6% | 1.6K |

- [MYOB](/demand/au/brands/myob)
- [MYOB Practice](/demand/au/brands/myob-practice)

## Brand competitors

- [Employment Hero](/demand/au/brands/employment-hero): 1st place in AU Rostering and payroll software estimated Share of Search at 52.5% in Sep 2026.
- [FYI](/demand/au/brands/fyi-docs): 1st place in AU Accounting practice software estimated Share of Search at 28.3% in Sep 2026.
- [Tanda](/demand/au/brands/tanda): 2nd place in AU Rostering and payroll software estimated Share of Search at 27.4% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MYOB brands and Share of Search". https://gobrandwave.com/demand/au/companies/myob

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/myob. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.