---
title: "MECCA brands and Share of Search"
description: "The business behind MECCA."
canonical: "https://gobrandwave.com/demand/au/companies/mecca"
publisher: "Brandwave"
---

# MECCA brands and Share of Search

The business behind MECCA.

## Key facts

- **Company**: MECCA
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| MECCA | Beauty retailers | 2 | 12.1% | 450K |
| MECCA MAX | Makeup brands | 13 | 1.2% | 2.9K |

- [MECCA](/demand/au/brands/mecca)
- [MECCA MAX](/demand/au/brands/mecca-max)

## Brand competitors

- [Chemist Warehouse](/demand/au/brands/chemist-warehouse): 1st place in AU Beauty retailers estimated Share of Search at 73.8% in Sep 2026.
- [MCoBeauty](/demand/au/brands/mcobeauty): 1st place in AU Makeup brands estimated Share of Search at 31.7% in Sep 2026.
- [Charlotte Tilbury](/demand/au/brands/charlotte-tilbury): 2nd place in AU Makeup brands estimated Share of Search at 17.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MECCA brands and Share of Search". https://gobrandwave.com/demand/au/companies/mecca

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/mecca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.