---
title: "McMillan Shakespeare brands and Share of Search"
description: "The brands McMillan Shakespeare markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/mcmillan-shakespeare"
publisher: "Brandwave"
---

# McMillan Shakespeare brands and Share of Search

The brands McMillan Shakespeare markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: McMillan Shakespeare
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Maxxia | Salary packaging providers | 3 | 16.8% | 27.1K |
| RemServ | Salary packaging providers | 4 | 13.8% | 22.2K |

- [Maxxia](/demand/au/brands/maxxia)
- [RemServ](/demand/au/brands/remserv)

## Brand competitors

- [Smartsalary](/demand/au/brands/smartsalary): 1st place in AU Salary packaging providers estimated Share of Search at 37.5% in Sep 2026.
- [SG Fleet](/demand/au/brands/sg-fleet): 2nd place in AU Salary packaging providers estimated Share of Search at 25.1% in Sep 2026.
- [Paywise](/demand/au/brands/paywise): 5th place in AU Salary packaging providers estimated Share of Search at 6.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "McMillan Shakespeare brands and Share of Search". https://gobrandwave.com/demand/au/companies/mcmillan-shakespeare

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/mcmillan-shakespeare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.