---
title: "Mars brands and Share of Search"
description: "Consumer products company whose pet food portfolio includes Nom Nom."
canonical: "https://gobrandwave.com/demand/au/companies/mars"
publisher: "Brandwave"
---

# Mars brands and Share of Search

Consumer products company whose pet food portfolio includes Nom Nom.

## Key facts

- **Company**: Mars
- **Market**: Australia
- **Brands tracked**: 8
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Airwaves | Chewing gum and mint brands | 8 | 1.3% | 390 |
| Eclipse | Chewing gum and mint brands | 4 | 14.3% | 4.4K |
| Extra | Chewing gum and mint brands | 3 | 17.5% | 5.4K |
| Hubba Bubba | Chewing gum and mint brands | 5 | 14.3% | 4.4K |
| Juicy Fruit | Chewing gum and mint brands | 6 | 3.2% | 1K |
| Pedigree | Dog food brands | 5 | 7.3% | 6.6K |
| Royal Canin | Dog food brands | 2 | 13.5% | 12.1K |
| Starburst | Lolly brands | 6 | 9.9% | 6.6K |

- [Airwaves](/demand/au/brands/airwaves)
- [Eclipse](/demand/au/brands/eclipse)
- [Extra](/demand/au/brands/extra)
- [Hubba Bubba](/demand/au/brands/hubba-bubba)
- [Juicy Fruit](/demand/au/brands/juicy-fruit)
- [Pedigree](/demand/au/brands/pedigree)
- [Royal Canin](/demand/au/brands/royal-canin)
- [Starburst](/demand/au/brands/starburst-candy)

## Brand competitors

- [Lyka](/demand/au/brands/lyka): 1st place in AU Dog food brands estimated Share of Search at 43.7% in Sep 2026.
- [Mentos](/demand/au/brands/mentos): 1st place in AU Chewing gum and mint brands estimated Share of Search at 26.3% in Sep 2026.
- [Skittles](/demand/au/brands/skittles): 1st place in AU Lolly brands estimated Share of Search at 22.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mars brands and Share of Search". https://gobrandwave.com/demand/au/companies/mars

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/mars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.