---
title: "Kimberly-Clark brands and Share of Search"
description: "Consumer products company whose period-care portfolio includes Thinx."
canonical: "https://gobrandwave.com/demand/au/companies/kimberly-clark"
publisher: "Brandwave"
---

# Kimberly-Clark brands and Share of Search

Consumer products company whose period-care portfolio includes Thinx.

## Key facts

- **Company**: Kimberly-Clark
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Thinx | Period care brands | 12 | 0.28% | 170 |
| U by Kotex | Period care brands | 3 | 11.2% | 6.8K |

- [Thinx](/demand/au/brands/thinx)
- [U by Kotex](/demand/au/brands/u-by-kotex)

## Brand competitors

- [Modibodi](/demand/au/brands/modibodi): 1st place in AU Period care brands estimated Share of Search at 36.7% in Sep 2026.
- [Libra](/demand/au/brands/libra): 2nd place in AU Period care brands estimated Share of Search at 29.9% in Sep 2026.
- [Bonds](/demand/au/brands/bonds): 4th place in AU Period care brands estimated Share of Search at 6% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kimberly-Clark brands and Share of Search". https://gobrandwave.com/demand/au/companies/kimberly-clark

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/kimberly-clark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.