---
title: "Kering brands and Share of Search"
description: "The brands Kering markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/kering"
publisher: "Brandwave"
---

# Kering brands and Share of Search

The brands Kering markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Kering
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Yves Saint Laurent | Fragrance brands | 2 | 13.4% | 33.1K |
| Gucci | Fragrance brands | 12 | 3.3% | 48.6K |
| Gucci | Handbag brands | 3 | 8.2% | 48.6K |

- [Yves Saint Laurent](/demand/au/brands/yves-saint-laurent)
- [Gucci](/demand/au/brands/gucci)

## Brand competitors

- [Coach](/demand/au/brands/coach): 1st place in AU Handbag brands estimated Share of Search at 33.4% in Sep 2026.
- [Le Labo](/demand/au/brands/le-labo): 1st place in AU Fragrance brands estimated Share of Search at 16.4% in Sep 2026.
- [Louis Vuitton](/demand/au/brands/louis-vuitton): 2nd place in AU Handbag brands estimated Share of Search at 12.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kering brands and Share of Search". https://gobrandwave.com/demand/au/companies/kering

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/kering. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.