---
title: "HelloFresh brands and Share of Search"
description: "The organization behind HelloFresh."
canonical: "https://gobrandwave.com/demand/au/companies/hellofresh"
publisher: "Brandwave"
---

# HelloFresh brands and Share of Search

The organization behind HelloFresh.

## Key facts

- **Company**: HelloFresh
- **Market**: Australia
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| HelloFresh | Meal kit services | 2 | 27.7% | 18.1K |
| EveryPlate | Meal kit services | 3 | 18.5% | 12.1K |
| Youfoodz | Prepared meal delivery | 2 | 26.5% | 74K |

- [HelloFresh](/demand/au/brands/hellofresh)
- [EveryPlate](/demand/au/brands/everyplate)
- [Youfoodz](/demand/au/brands/youfoodz)

## Brand competitors

- [Lite n' Easy](/demand/au/brands/lite-n-easy): 1st place in AU Prepared meal delivery estimated Share of Search at 48.3% in Sep 2026.
- [Marley Spoon](/demand/au/brands/marley-spoon): 1st place in AU Meal kit services estimated Share of Search at 41.4% in Sep 2026.
- [My Muscle Chef](/demand/au/brands/my-muscle-chef): 3rd place in AU Prepared meal delivery estimated Share of Search at 17.7% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HelloFresh brands and Share of Search". https://gobrandwave.com/demand/au/companies/hellofresh

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/hellofresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.