---
title: "Google brands and Share of Search"
description: "The organization behind Google."
canonical: "https://gobrandwave.com/demand/au/companies/google"
publisher: "Brandwave"
---

# Google brands and Share of Search

The organization behind Google.

## Key facts

- **Company**: Google
- **Market**: Australia
- **Brands tracked**: 5
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Fitbit | Smartwatch and fitness tracker brands | 4 | 10% | 60.5K |
| Google Chromecast | Streaming device brands | 1 | 47.3% | 72.6K |
| Google Nest | Home security camera brands | 8 | 2.1% | 2.9K |
| Google Nest Wifi | Wi-Fi router brands | 6 | 4.2% | 1.6K |
| Google Pixel | Smartphone brands | 3 | 9.2% | 53.1K |

- [Fitbit](/demand/au/brands/fitbit)
- [Google Chromecast](/demand/au/brands/google-chromecast)
- [Google Nest](/demand/au/brands/google-nest)
- [Google Nest Wifi](/demand/au/brands/google-nest-wifi)
- [Google Pixel](/demand/au/brands/google-pixel)

## Brand competitors

- [Apple iPhone](/demand/au/brands/iphone): 1st place in AU Smartphone brands estimated Share of Search at 63.9% in Sep 2026.
- [Apple Watch](/demand/au/brands/apple-watch): 1st place in AU Smartwatch and fitness tracker brands estimated Share of Search at 40.5% in Sep 2026.
- [Ring](/demand/au/brands/ring-security): 1st place in AU Home security camera brands estimated Share of Search at 40% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Google brands and Share of Search". https://gobrandwave.com/demand/au/companies/google

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/google. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.