---
title: "GMHBA brands and Share of Search"
description: "The brands GMHBA markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/gmhba"
publisher: "Brandwave"
---

# GMHBA brands and Share of Search

The brands GMHBA markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: GMHBA
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| GMHBA | Health insurance funds | 7 | 5% | 18.1K |
| Frank | Health insurance funds | 9 | 1.8% | 6.6K |

- [GMHBA](/demand/au/brands/gmhba)
- [Frank](/demand/au/brands/frank-health-insurance)

## Brand competitors

- [Medibank](/demand/au/brands/medibank): 1st place in AU Health insurance funds estimated Share of Search at 30.5% in Sep 2026.
- [nib](/demand/au/brands/nib): 2nd place in AU Health insurance funds estimated Share of Search at 17.8% in Sep 2026.
- [HBF](/demand/au/brands/hbf): 3rd place in AU Health insurance funds estimated Share of Search at 17.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "GMHBA brands and Share of Search". https://gobrandwave.com/demand/au/companies/gmhba

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/gmhba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.