---
title: "Diageo brands and Share of Search"
description: "Beverage company whose non-alcoholic portfolio includes Seedlip and Ritual Zero Proof."
canonical: "https://gobrandwave.com/demand/au/companies/diageo"
publisher: "Brandwave"
---

# Diageo brands and Share of Search

Beverage company whose non-alcoholic portfolio includes Seedlip and Ritual Zero Proof.

## Key facts

- **Company**: Diageo
- **Market**: Australia
- **Brands tracked**: 5
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Baileys | Liqueur brands | 1 | 21.3% | 27.1K |
| Bundaberg Rum | Rum brands | 1 | 40% | 26.6K |
| Captain Morgan | Rum brands | 4 | 9.9% | 6.6K |
| Cîroc | Vodka brands | 7 | 2.2% | 1.3K |
| Smirnoff | Vodka brands | 3 | 16.6% | 9.9K |

- [Baileys](/demand/au/brands/baileys)
- [Bundaberg Rum](/demand/au/brands/bundaberg-rum)
- [Captain Morgan](/demand/au/brands/captain-morgan)
- [Cîroc](/demand/au/brands/ciroc)
- [Smirnoff](/demand/au/brands/smirnoff)

## Brand competitors

- [Absolut](/demand/au/brands/absolut): 1st place in AU Vodka brands estimated Share of Search at 37.2% in Sep 2026.
- [Grey Goose](/demand/au/brands/grey-goose): 2nd place in AU Vodka brands estimated Share of Search at 20.3% in Sep 2026.
- [Kraken](/demand/au/brands/kraken): 2nd place in AU Rum brands estimated Share of Search at 18.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Diageo brands and Share of Search". https://gobrandwave.com/demand/au/companies/diageo

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/diageo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.