---
title: "Cotton On brands and Share of Search"
description: "The brands Cotton On markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/au/companies/cotton-on"
publisher: "Brandwave"
---

# Cotton On brands and Share of Search

The brands Cotton On markets in Australia, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Cotton On
- **Market**: Australia
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Cotton On | Online fashion retailers | 1 | 24% | 823K |
| Cotton On Body | Swimwear brands | 1 | 39.3% | 90.5K |

- [Cotton On](/demand/au/brands/cotton-on)
- [Cotton On Body](/demand/au/brands/cotton-on-body)

## Brand competitors

- [Seafolly](/demand/au/brands/seafolly): 2nd place in AU Swimwear brands estimated Share of Search at 26.2% in Sep 2026.
- [Uniqlo](/demand/au/brands/uniqlo): 2nd place in AU Online fashion retailers estimated Share of Search at 16% in Sep 2026.
- [Bydee](/demand/au/brands/bydee): 3rd place in AU Swimwear brands estimated Share of Search at 14.4% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cotton On brands and Share of Search". https://gobrandwave.com/demand/au/companies/cotton-on

This page is also available as HTML at https://gobrandwave.com/demand/au/companies/cotton-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.